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SDCMC - Custom Lettering Mark.
Posted by Hildebrant in
2 Mar 2004 — 4:54pm
2 Mar 2004 — 4:54pm
Working of the basic shape for this word mark I am doing. Im looking for some guidence here. The 'S' seems to be giving me quite a lot of grief... let me know what you guys think.
Hildebrant.
 SDCMC Word Marksdcmc_mark_beta3.pdf (13.1 k) |
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2 Mar 2004 — 9:32pm
I think the "S" just needs a stiffer spine - like a section of it totally straight.
hhp
2 Mar 2004 — 9:58pm
Yes,straighten the endings a bit too. The "D" has too much height compensation.
3 Mar 2004 — 1:43pm
Thats it?
3 Mar 2004 — 4:35pm
Ok here are my revisions..
sdcmc_mark_FINAL.pdf (9.8 k)
3 Mar 2004 — 5:06pm
Tiffany --
Well, in thought, the 'wave' was part of my original concept. More of action, or movement than a wave perse. Its really hitting a younger 18-24 aged market. The 'D' I had worries of being percieved as an 'O', maybe I have over compensated though? Hrant had proposed possibly straightening out the bottom arms of the 'C's' maybe this would give it a little more of an anchored feeling. How do you feel about that?
Hildebrant.
3 Mar 2004 — 5:09pm
FYI --
The mark will also be grouped with the actual acronym words (Scottsdale Dream Center Master's Commission)
Im considering PMS 416 as one of the colors.. trying to settle on a secondary color right now.
I may visualy seperate the SDC from the MC by using two different colors, or possible a lighter tint of one solid color.
3 Mar 2004 — 6:48pm
Here is a rough idea, similar to what I mentioned.
sdcmc_mark_beta5.pdf (9.6 k)
3 Mar 2004 — 7:52pm
Yes, I do prefer those flat bottoms.
The tint-separation is fine - but I did just realize that the "S" is too heavy.
hhp
4 Mar 2004 — 4:02am
Kyle did you want to make it look like it was a folded card? What is a Dream Center Masters Commission? I'm just curious
4 Mar 2004 — 10:33am
Daniel -- Folded card? Im afriad you lost me there. The program is a youth, well 18-24 aged program. Realy a multi faceted, media type school. Drama, dance, multimedia... and such. very diverse group of students. It is a Christian based organization too.
4 Mar 2004 — 12:42pm
Im trying to figure out best how to get the words in there. Its so long.
4 Mar 2004 — 12:48pm
Kyle, I was just reacting to the letterforms. If you drew parallel lines at the angles of your type above and below the type it would have a folded effect. Maybe its just me. Did you create a mark to go along with it? If I had to ask what the name meant, maybe alot of people will have to ask. Something along the lines of shilohettes of dancers on a christian symbol stage. Just a thought.
4 Mar 2004 — 3:27pm
Ok, I think I'm happy with this, the anchored letters work much better.
let me know what you guys think.
sdcmc_mark_FINAL.pdf (9.5 k)
4 Mar 2004 — 4:53pm
and with color scheme
sdcmc_mark_FINAL(Color Scheme).pdf (19.0 k)
4 Mar 2004 — 5:06pm
Just put a slight slant on the bottom of the "D" as well.
And tighten the "CM" a hair.
hhp
4 Mar 2004 — 5:31pm
Try this out.
The best thing about this is that the client will say, "ohh, that 'font' is ok, I dont mind that." Somtimes I wonder why I even bother, then I realize it's because... well, I tell myself something different each time.
Hildebrant.
sdcmc_mark_FINAL.pdf (19.2 k)
4 Mar 2004 — 5:32pm
sh*t.
sdcmc_mark_FINAL.pdf (19.2 k)
4 Mar 2004 — 5:35pm
I swear, this forums posting, its like a sick little game. You have to wait 30 seconds, maybe hit the browser back button, wait for the error, then go see if it actually posted. I'm really ready for this to be fixed.
4 Mar 2004 — 6:01pm
Found a little glitch in the D on the last.
sdcmc_mark_FINAL(seriously).pdf (19.2 k)
8 Mar 2004 — 1:07pm
Working on a crown addition to this mark.
It will sit atop the 'M' glyph.
8 Mar 2004 — 3:06pm
What's with this crown mania all of a sudden? :-)
hhp
8 Mar 2004 — 3:39pm
Crown Mania? really?
Well in line with the 'mania', I present to you... my additions.
sdcmc_mark_FINAL (Crown).pdf (27.2 k)
8 Mar 2004 — 3:45pm
I meant the "Body & Mind" thing - which I guess was just a mis-post.
hhp
8 Mar 2004 — 3:51pm
How do you feel about the crown shape? I think the details may not be the best idea at smaller sizes, I may opt for two different versions though. Say the more detailed for larger situations, ie. signage.
Hildebrant.
3 Mar 2004 — 4:44pm
IMO -- Because of the angles of the D and C there is a bit of a visual wave going on. Do you mean for this? I wonder if the angle of the D is a bit too much? Also, does the D seem too wide? I suppose the width of the D helps balance out the width of the M, but the visual wave seems too much even still.
4 Mar 2004 — 11:59am
When you add the _words_ below the _acronym_ it might be that they are enough of a _flattening agent_ ... hmm .... I don't know. I do like the color separation though, it gives the teensiest visual rest from the up and down motion.