Local theatre house

mrfsrf's picture

gavella

hi all,

I did the logo for local theatre as a part of complete visual identity redesign.
I'm stuck on the logotype that will go with logo, actually I'm unsure what font to choose for it.

In this example above I used Adobe Garamond only as an example.
I want to use serif face (but am open for san serif suggestions as well) for several reasons that I

dan's picture

Luka, I'm going to look up some sans faces with that kind of g. The singular weight of your mark could be complimented by a sans if it echoed the shape. Dan

dan's picture

Luka, I'm back. Take a look at these sans faces and see if any of them compliment your logo better. News Gothic Condensed, Trade Gothic Condensed (its squarer than News Gothic), Formata light Condensed, Optima, Agenda Light Condensed. You can find these faces at MyFonts to take a look. If you want something more unusual, take a look at Dyna Grotesk D Plain, Faber Eins/Zwei Normal, Pragma ND Light.

mrfsrf's picture

Hi Daniel,
Tanks for feedback and great type suggestions.
Soem of them are here in the picture below, few ones I liked the most are enclosed in rectangle.

Really liked how good condensed versions works with logo :-)

thx


whoisdan's picture

Luka, I think your mark is pretty well done. I'd be interested to see how the top of the logo "g" would look if it were closed, like the speaking bubble in your first post.

I'm having trouble seeing the reason for the red box. The "g" is a bit unbalanced inside of it and I don't know if it belongs. What do you think about eliminating the box and increasing the size of the "g" stroke?

Of course, losing the box would make it much harder to incorporate the theatre name. Hm. One more thing

mrfsrf's picture

once again, thanks all for responses

@Daniel Madden
Without the red box there is danger of interpretation as "ggavella" (two g's in the row)
so its function is to differentiate the logo from type.
As you said it yourself, than it's much harder to
incorporate theatre name.
There will be lots of printed material which format is much wider than taller so there wouldn't be enough space for logo if type goes beneath it.


@Brian

I agree that optima is much better option, but I'm
biased with this font, big part of market for cosmetic products has optima on its label.

mrfsrf's picture

Heyas Tiffany,

thanks for suggestions, I like that second one with 'funky' ear.
Here, I put it beside mark to see how well will
they work. What's that font, btw.

dan's picture

Luka, if you go with DynaGrotesk try making the ear on your illustration follow the ear on the g in gavella.

sativo's picture

Personally, I'm more intrgigued by the presentation in the first post. Not so much the type, though it isn't bad, but the way you showcased the development of the symbol.

If I were you, I would consider using all three elements in their logo. Without them, I just don't make the connection of the talk bubble. Also, illustrating the progression might imply the nature of what the theater company does -- presents stories.

Just my 2 cents.

mrfsrf's picture

Tiffany those three names "Gradsko dramsko kazali

hrant's picture

Storm does his own wood engraving (see current issue of Eye).
You'll have trouble finding a dragon that good.

hhp

mrfsrf's picture

yeah that dragon does stand out in terms of qualty (craft and art)
I'm fan of o'reilly book cover designs and they used i belive wood ebgraved drawings on all of their books.

Thing is I sometimes get a felling that every week new (oreilly) book comes out which makes me hard to belive that artist can make such qulity woodcuts so quickly.

Miss Tiffany's picture

A few things come to mind that I thought I'd share.

[1] Because of the softness of the ear on your mark, it might be interesting to see a softer sans. However, I wouldn't go with a humanist sans, the modulation of strokes would contradict the monolinear-ness of your mark. What about Storm's DynaGroteskRE?

[2] What if you used the ear from a more interesting typeface? Font Bureau's Amplitude has a trap near it's ear which could be incorporated for a more geometric mark. I think this might also make it appear more "talking balloon" like as well.

[3] There doesn't seem to be a rhymne or reason for the red box, accept to give weight to your mark. What if you made the stroke of the mark heavier and red?

[4] You showed us how you created the mark, and I understand the talking balloon, but I don't understand the box.

Miss Tiffany's picture

Ach! Disregard any of my suggestions to do with the logo. Apologies. Sometimes I scan too quickly for my own good.

Miss Tiffany's picture

Ok. I'll shut-up after this post.

***

I don't think you need a typeface with the base open. It would unnecessarily too literal.

***

My 2 cents worth.

Miss Tiffany's picture

Luka, the one you have chosen is Storm's DynaGrotesk RE.

Before I go shoving my foot down my throat again, I'll ask...Is the gray with the red set in stone? If it is, what if the cities (I'm guessing those are cities names) were in red? If the gray isn't in stone, what if you used black? Or a darker gray? I'm just concerned about contrast between the cities and the name.

Is the logo too large? Also, is the shape of the red box in stone? Just curious. I'm not trying to be a total pest.

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