Stephen - Luerzers is new to me too. My girlfriend bought me a copy and I must say I will be buying it in the future. Love the international perspective. http://www.luerzersarchive.us/products.asp?
Xa - the body text on the “Pocket Pool” ad is a sans serif, I’m not sure what, although the type gurus on this site would know instantly. Here’s a pic of that particular ad.
8.Apr.2007 7.44pm
FF Absara Bold
8.Apr.2007 8.29pm
Mark’s got it. What is the campaign, Judd? Would love to add more examples of new FontFonts in use.
8.Apr.2007 8.40pm
Ding, ding, ding, we have a winner!! Thanks.
As for the campaign, it’s from a Haggar campaign from Crispin-Porter-Bogusky. I saw it in the latest Luerzers Int’l Archive and was digging it.
Here’s the scan from the mag. :)
8.Apr.2007 9.22pm
Thank you! Never heard of Lürzers.
9.Apr.2007 1.01am
First time I can see ff Absara used on ad. On the “Pocket pool”, is the body text set with Absara as well?
Dujnoyl, me too, I’d love to get some mid-res samples of these pix.
Thanks,
Xavier
9.Apr.2007 11.06pm
Stephen - Luerzers is new to me too. My girlfriend bought me a copy and I must say I will be buying it in the future. Love the international perspective.
http://www.luerzersarchive.us/products.asp?
Xa - the body text on the “Pocket Pool” ad is a sans serif, I’m not sure what, although the type gurus on this site would know instantly. Here’s a pic of that particular ad.
Thanks again everybody. :)
10.Apr.2007 1.05am
Looks like Akzidenz Grotesk for the body copy and FF Meta for the Lürzer’s footer.