The Car that Reads the Road

Joe Pemberton's picture

Brand New School and Publicis recently rocked the automobile ad landscape with some serious typo-mojo with their "The Car that Reads the Road" campaign for Toyota. The ads were shot in New Zealand (what isn't shot there these days?) and ran in Australia.

View all the stills:
http://www.brandnewschool.com/project.php?id=395



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