I'm designing an identity system and am using Univers for my main type, and I want a serif that combines well with it for secondary information. Preferably with a similar x-height.
It is for a scientific company that produces cell replicating machines. The audience is medical companies, scientists and researches who are interested in replicating cells.
I bet that Fedra Serif would go well with Univers on a conceptual level, simply because they’re both very carefully constructed, new-yet-classic designs. But I don’t have Fedra serif so I can’t check.
2 Apr 2007 — 9:42pm
What is the nature of the organization? Who is its audience?
2 Apr 2007 — 11:51pm
It is for a scientific company that produces cell replicating machines. The audience is medical companies, scientists and researches who are interested in replicating cells.
3 Apr 2007 — 12:38am
Here are a few modern serifs that share Univers' x-height:
Corporate A
Egyptienne F
Freight Text
Fresco
Charter
3 Apr 2007 — 7:12am
Has anyone ever attempted a 'univers serif'? Blasphemy? ;o)
3 Apr 2007 — 8:25am
Egyptienne F is almost Univers slab.
3 Apr 2007 — 8:33am
If memory serves, according to Bringhurst, Photina was designed to have similar proportions to Univers. I've never tried it myself, though.
3 Apr 2007 — 9:24am
I bet that Fedra Serif would go well with Univers on a conceptual level, simply because they’re both very carefully constructed, new-yet-classic designs. But I don’t have Fedra serif so I can’t check.
3 Apr 2007 — 11:24am
Fedra Serif has a mega large x-height.
3 Apr 2007 — 8:56pm
Thanks everyone, I appreciate your help
7 Jul 2011 — 10:15am
As far as I know, Serifa is a Univers are of the same author and they seem pretty the same font, except in the question of the serifs.
Seems they are the baed on the same concept, but they have each one its own finishing.