1950's Fast Motor Boat Inspired

JonPhillips's picture

A friend of mine has asked me to design a brochure for his boat charter business. The boats are a blend of retro 1950's boat design and modern technology and I'd like to reflect this in the design of the brochure.

I've had a look at various Gothic typefaces which seem to bridge (no pun intended) both design eras and quite like the combination of Bell Gothic and Minion. However, this combo seems to lack the dynamicism I'd like to allude to (the boats are quite fast and maneuverable...) Another nice option is Futura, but it just feels a little dated. I've also looked at a few modern classics like Meta et al, but haven't hit on something that really fills me with the right vibes.

Can anyone suggest a nice combination that might give the kind of feel I'm after?

Many thanks in advance for any/all suggestions.

jupiterboy's picture

How do you feel about this?

crossgrove's picture

Show us da boats

Diner's picture

Jon, you gotta get yourself over to eBay and pick up some copies of Outboard magazine from the 50s perhaps some old CrisCraft brochures . . . Futura is the most era appropriate of what you've mentioned . . . Check out some of our fonts to see if they help . . .

Stuart :D

JonPhillips's picture

jupiterboy : Thanks, I like that a lot. What typeface is it?

Diner : Thanks for the advice, definitely some inspiration there.

crossgrove : Here you go...

jupiterboy's picture

That's Storm's DynaGrotesque DXE Bold Ital—with an outline.

The face has a big range and I'm somewhat interested in how people perceive it. It has a sense of speed but also softness. You could very well set extended text in the regular version, though this fat ital may be too soft for what you are doing.

oldnick's picture

Retro reference (Hollywood Argyles, ca. 1957), similarly-dated hot rod lettering and au courante tagline...?

JonPhillips's picture

Many thanks for everyone's replies... in the end I went with Agenda which had the 'classic with a modern twist' I was after. It's possibly a little formal, but my friend is after an up-market, affluent clientele and didn't want anything too 'comedy' (as he put it).

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