Pressure Washers Identity

designalchemy's picture

This is the identity for Pressure Washers Inc. a company that specializes in pressure washing for the trucking industry.
What makes PW stand out from competition (besides the nice new logo) is that they have better containment of debris and chemicals (a special wet n' dry vacuum system)-which translates to environmentally conscious.
Clients of PW are mostly men, truckers and corporate clients that own fthe fleets. In this field there is no clear leader. My client and I are trying to establish his company PW as that leader of that industry. The usual identities related to this industry are amateur jobs.I am guesing other cmpanies in the field do not consider truckers critical in choosing companies to clean their vehicles. I agree they are properly less picky that someone shopping for a $3000 watch. We still think a slick identity will help getting new clients.
BTW this job came with a 48hr. deadline as the Yellow pages ad
needed to be ready in 2 days. I think it is pretty good considering the time frame. I cam upload older version if anyone is interested. PWinc.-Identity-with-custom.jpg

designalchemy's picture

here is a few more newer versions. Client thought last version looked like it was for a shampoo brand. I can see that so where do I take it from here with no time left. new PWinc identity

dan's picture

Ole, the swoosh doesn't say pressure to me, it says ocean wave. I like the type but make the INC as small as possible. Try Italic with some force graphic making it italic. For your deadline use just the type and then explore the mark for future uses with the graphic.

squeeze's picture

The swoosh doesn't really bother me. Does it say pressure? No, but the word pressure is present, so I think the water representation is enough. If anything, I agree with your client, in that it reminds me of hair for a cosmetic/shampoo logo

bvfonts's picture

I like the swoosh the only thing that's bothering me is the E it seems large and out of place.

designalchemy's picture

Client requested that we try rounded corners so here it is. This was the final version choosen. final logo

reeve22's picture

The first set of designs reminded me of the grease show (theater that is) logo,

I prefer the last version but why not try a few splashes on one of the letters.

good luck!

designalchemy's picture

Company was renamed in the fall so I did new identity .fleet

My type design was designed to match Henrik Kubel's Klampenborg.

hrant's picture

You sure you want the traps in there?
Plus I think you have some spacing and width issues.


tsprowl's picture

some curves in the icon are a bit off - like the inside one

squigee's picture

When I saw the last logo, this jumped to mind:

Airbus Logo

I really like the symmetry and balance in the Airbus version - I feel like these aspects are missing in your version, which gives it an unprecise feeling.

Just some thoughts...

Miguel Hernandez's picture

Hi Ole,

here are 3 ideas:

- Use the same direction of the curve with the A cross bar and the ilustration wave.

- Use the wave but add pressure to it. You can use a presion point in the wave, fro example in the middle of the wave, so that way youve got a different icon instead of the wave.

-Use Blue with some calid color combination, to show a pressure energy on can use violet or some red color near to the blue.

I think the Ying and Yang does not fit at all.

BTW, please gimme your opinion of my Ma

designalchemy's picture

The Fleet Services work has already gone through 2 print cycles
(4 color process + silver foil logo). Client was very happy with results. The critique got started again because there was comments on the Pressure Washers work that was posted 13 months ago. I should have mentioned that the Fleet work was
already printed/delivered/used. I agree with Tanya there was a few tweeks needed on the curves.

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