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You may have seen this story featuring a bad font choice...
Labbe said the small Freeport, Maine, agency that prepared the ad, Marketing Angel, pitched the concept as a banker from the Wild West. Calls to the agency were not returned.
...reminds me somewhat of a scene from Blazing Saddles.
Perhaps it's because I'm an outsider, but I find many Credit Union ads racially offensive - maybe because they push the fact that they the "for locals run by locals" - unlike real banks.