Selling a typeface as an Illustrator file

Mikhail Kovalev's picture

If a typeface is very graphic/display or contains gradients or whatnot which only ai.- format allows, leaving kerning to the customer.... Some graphic vector elements are sold that way. Would it be a good idea for a typeface?

Ken Messenger's picture

If you mean for it to be used as a graphic then it's perfectly fine to sell it as an illustration. One example of which is the high rez scanned woodtype from

Letterror used to sell it's Federal typefaces as an illustrator file that you could typeset online. And soon House Industries will offer the same old-school technique made new with an online version of the Photo-Lettering catalog.

Miguel Sousa's picture

Not sure if that could be called a typeface. It would definitely NOT be a font.

(Difference between "typeface" and "font":

ill sans's picture

I can't imagine there would be a (big) market for typefaces in AI.-format, but if it's anything like Ken's links, I'd for one be a potential customer ;-)

Miss Tiffany's picture

Emigre's Missionary shipped as EPS files—as well as a font—at the time when I licensed it. For some work this could be preferable.

blank's picture

Ken, would you please point me to a source article about House putting the photo-lettering stuff online? I'd love to read more about it.

Ken Messenger's picture

You could search around for more but there was an article in the MAR/APR 2005 issue of Print Magazine.

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