Helvetica film World Premiere

swiss dots's picture

Greetings all, just wanted to let you know that Helvetica will have its World Premiere at the South by Southwest Film Festival in Austin, Texas, on March 13th. I'll be there to answer questions and buy drinks, along with a few designers from the film, TBA. There will be two more screenings of the film at SXSW later that week, and then screenings at other film festivals museums, colleges, and design conferences. We'll be posting our preliminary screening schedule later this week, and planning another 100 or so screenings worldwide for the next few months, so stay tuned.

Thanks to all of you on Typophile for all your help. Look for the Typophile "thanks" in the film's credits!

Cheers,

-Gary

russellm's picture

I'm happy to see it's on the program for Toronto's Hot Docs film festival in April.

dezcom's picture

ChrisL

hrant's picture

There's Helvomita, then there's the backslanted version: Regurgita.
Oh, and don't forget Fartura.

Chris: I've always wanted freckles! Is that a Photoshop filter now?

hhp

dezcom's picture

No Hrant, It was an accident. Those are just artifacts from a low resolution file that got emphasized when I adjusted the levels. I did it very quickly and did not have time to give you that Hollywood look :-)

Send me a better portrait for a better result.

ChrisL

dezcom's picture

Sorry Hrant, I didn't mean to post an unflattering picture. Maybe this will be a bit more you :-)

ChrisL

ebensorkin's picture

I think those cheesey orange letters might look better melting a little. Perhaps a small pool of melt under them - And with a fast moving oil stain as well. ;-) Or just the oil stain....

dezcom's picture

But Eben, it is Swiss Cheese, It always stays neat and orderly :-)

ChrisL

mili's picture

What about fondue?

thierry blancpain's picture

both fondue and raclette are made from melted cheese and are the two main "swiss" cheese menus, so i guess it HAS to drip.

dezcom's picture

But Velveeta is fake cheese, more like plastic and it tastes like it so it has no bubles and is boring and perfect looking.

ChrisL

dezcom's picture

You have to raed what is in that stuff:

http://en.wikipedia.org/wiki/Velveeta

ChrisL

William Berkson's picture

Hey, in that article it says that Velveeta was invented by a Swiss--so appropriate for the T shirt :)

Also
this
explains the development of processed cheese. It is made from milk, but heated to kill the bacteria in natural cheese and has added stuff to stablize it.

timd's picture

http://www.helveticafilm.com/shop.html#

for more cheese – let David Carson design a poster in Franklin {sigh}

Why did g and r not make it onto the Experimental Jetset poster? (although r is a weak character the g isn’t that bad).

Tim

hrant's picture

The Helvetica "g" isn't bad?! Don't drink-and-look, man.
http://news.bbc.co.uk/2/hi/uk_news/scotland/2201198.stm

hhp

timd's picture

>Don’t drink-and-look, man.

How did you know? (although I did mean why was it excluded against stiff competition)
Beer goggles on and functioning perfectly.

Tim

http://www.youtube.com/watch?v=L5ol02WPaYM

dezcom's picture

Makes you wonder why they left the "g" off of that first poster Hrant.

ChrisL

hrant's picture

Hey guys, for a shirt, what about:

Helvetica: a bad akzident.

hhp

dezcom's picture

That sounds too grotesk Hrant :-)

ChrisL

hrant's picture

Gary, my students (including some former ones)
need to buy a bunch of tickets for April 27, before
they sell out. Help! Thanks.

hhp

Quincunx's picture

What about a screening in The Netherlands somewhere?
Want to see the damn documentary already! ;)

Ricardo Cordoba's picture

The New York AIGA screening is already sold out... *SIGH*...

Here's a way-too-short review in the Austin Chronicle.

swiss dots's picture

Hrant, I'll let you know when tickets for USC go on sale, it should be in about a week.

And the Amsterdam Premiere will be in late-June, will have excat date and cinema announcement soon.

Cheers,

-Gary

hrant's picture

Super - thanks much.

hhp

hrant's picture

I just saw that the tickets for USC are sold out, without
warning, nor any notice when they went on sale. Not nice.

hhp

swiss dots's picture

Hrant, I posted it on our film site the day they went on sale, and sent an email out to our mailing list that day too... the tickets were sold out in 24 hours. It looks like they'll be adding a second screening at USC, can you join the mailing list on our site so you'll get the notice?

hrant's picture

I relied too much on this thread. On the other hand I was in Florida at the time (I assume) the tickets went on sale, and I don't think I could have acted that quickly, especially considering I was trying to set up a group with my students. I will join the mailing list and hope for the best concerning a second screening.

BTW, the panel discussion seems to have been moved to the day following the screening... How will the admission for that be handled? And will the second screening have a Q&A (with whom?) as well?

And something minor: the USC page claims it's the West Coast premiere of the movie. From what I can tell it's not even the 2nd West Coast showing, but the 3rd.

hhp

swiss dots's picture

Admission for the panel discussion the following day is included in the ticket price for the film... so it's free if you buy the film ticket. I'll be doing a Q&A at both screenings.

And I guess it's the "Los Angeles Premiere". Tickets for the second screening should go on sale tomorrow or Wednesday.

Cheers,

-Gary

yohan's picture

I can't wait to get a DVD of this! :)

mili's picture

yohan: "I can’t wait to get a DVD of this! :)"

Indeed, especially important for those of us who live in places where the film is not likely to be screened.

hrant's picture

What time is the panel discussion?

hhp

swiss dots's picture

I think it's at 11am or noon? The next day, the 28th. But we'll be also doing a quick Q&A after each screening.

Maurice Meilleur's picture

Sorry, I know the question's been raised, and I hate to whine*, but:

Chicago. Chicago, Chicago, Chicago, Chicago ... Chicago?

*Okay, not really.

dave bailey's picture

There's a screening in the auditorium of Drexel's College of Media Arts & Design, yay!

hrant's picture

Guys, I'm looking for an image of that famous t-shirt that says "Helvetica" set in ITC Garamond... or maybe it say "Garamond" set in Helvetica... Heck you know the one I mean! Anybody?

hhp

dave bailey's picture

I'm pretty sure it was option A, "Helvetica" set in ITC Garamond, I don't have an image though.

Maxim Zhukov's picture

Actually, that was a poster. It's mentioned here:

I guess, the t-shirt based on that poster is no longer available.
Would you settle for this design?

hrant's picture

Ah, there it is! Thanks Maxim.
And that blackletter one is certainly cool.

hhp

dezcom's picture

ChrisL

dezcom's picture

ChrisL

Quincunx's picture

And the Amsterdam Premiere will be in late-June, will have excat date and cinema announcement soon.

Ah, I saw the date on the site. Nice one. :)
It's a three hour trip to get there, but I might go to Amsterdam anyway.

Conor's picture

The Irish première was announced… the same day as my sister’s wedding… I’m gutted. As they say though: Good things come to those who wait.

Si_Daniels's picture

>the same day as my sister’s wedding… I’m gutted.

Your sister will get over it. Enjoy the movie.

Conor's picture

Ha! I’d be ostracised.

After a few pints I won’t even remember what Helvetica is, let alone that I’ll be missing the film.

hrant's picture

Easy: abduct the groom.

hhp

Linda Cunningham's picture

It's showing here May 8, I've got my ticket booked, and it's walking distance from home.

If it doesn't snow here, it'll be a great day. ;-)

hrant's picture

BTW people, the Helveeta t-shirt is going into production on Monday.
The price is 24 Swiss Francs.* If you'd like to place an order email me:
I'll show you a sneak peak, and we can figure out your shipping cost.

hpapazian_at_gmail_dot_com

* Which at the moment is US$19.88, rounded to... let's say twenty bucks.

hhp

Linda Cunningham's picture

I've got my ticket for the screening here in Calgary on May 8.

(Now, if my husband can only quit have those dreams where he's part of a track-running team called "Helvetica": he says he's having to explain that it's a typeface and not a group of people from Greece -- someone calls them "Hellenica".... ;-) )

dezcom's picture

So Hrant, can you post an image so we can see what your Tshirt looks like?

ChrisL

hrant's picture

I'll post a photo once the first batch is out.
But this is mostly for fun, so I don't know
about more batches in the future.

Whoever is interested please email me.
Serious inquiries only. ;->

hhp

dezcom's picture

Can'y you post a graphic of the design? Surely, that is done?

ChrisL

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