Helvetica film World Premiere

swiss dots's picture

Greetings all, just wanted to let you know that Helvetica will have its World Premiere at the South by Southwest Film Festival in Austin, Texas, on March 13th. I'll be there to answer questions and buy drinks, along with a few designers from the film, TBA. There will be two more screenings of the film at SXSW later that week, and then screenings at other film festivals museums, colleges, and design conferences. We'll be posting our preliminary screening schedule later this week, and planning another 100 or so screenings worldwide for the next few months, so stay tuned.

Thanks to all of you on Typophile for all your help. Look for the Typophile "thanks" in the film's credits!

Cheers,

-Gary

Miss Tiffany's picture

Good luck at the film festival Gary. I'm looking forward to seeing this.

ebensorkin's picture

Likewise.

How long do you guess your film will tour for?

I think I am getting the 'art flix' in rep up here 7-9 months after they showed in LA/NYC. I am in AK. What about a showing at Typecon 2007? Is that possible?

I know, soooo greedy!

swiss dots's picture

Thanks! The film will tour for the next year or so, and the DVD will most likely be out in September. I've got lots of DVD extras...

Screening in Alaska = unsure...

Screening at Typecon = happening.

Cheers,

-Gary

matthew_desmond's picture

Got any connections for a screening in Minnesota? I could talk to the local boutique theaters. I'd love to see this on the bigscreen.

Ricardo Cordoba's picture

Best wishes, Gary! When you say on tour, does that include a theatrical release?

Nick Shinn's picture

a theatrical release?

(Sorry, not very original, but I couldn't resist.)

Ricardo Cordoba's picture

Hee hee hee, still made me laugh out loud, Nick! :-D

swiss dots's picture

Nice one, Nick.

Ricardo, yes it will have a limited theatrical release, like in art house cinemas, musuems, etc. Dates soon.

dezcom's picture

Congrats Gary! Hoping to see it "at a theatre near me" :-)

ChrisL

ebensorkin's picture

Yes, Nice one Nick! All we need now is light coming through the letters... And maybe some kind of heavy Terminatoresque metalic clank as the subhead comes in.

Nick Shinn's picture

In a world where oppressive corporate powers stifle the creative genius of struggling designers, one typeface dared to stand up and...

...nah.

dezcom's picture

That was a kick in the shinns Nick! :-)

ChrisL

William Berkson's picture

the title and 'voice over'--hilarious, Nick.

dezcom's picture

Too many Geico commercials seen by all of us :-)

ChrisL

Linda Cunningham's picture

I love the one with Peter Graves.... ;-)

But I see this movie much more as a chick flick.

Bruce's picture

Did any of you see Sumner Stone's slide presentation back in (I'm guessing here) early 90s, in which he swapped corporate identities? These were all mocked up in 3D and then photographed, for that extra degree of realism.

Crabtree & Evelyn soaps, bottles, trinkets packages with Mobil graphics.

Mobil service stations, oil cans, gas pump faces with C&E graphics.

Hilarious!

Bruce's picture

Gary,

Congratulations on this effort. I have a certain CH awareness because my partner is Swiss (she lived in St. Gallen) which prompts this question: is there going to be a full cycle of distribution around the ol' Heimat? Just from the point of view of patrimony/local pride, I would hope so.

Conor's picture

A true feel-good epic. ;^)

cheshiredave's picture

Congrats, Gary -- I'm looking forward to seeing it!

dezcom's picture

LOL!!! Love it Conor!

ChrisL

Ricardo Cordoba's picture

I couldn't resist -- there should be a kiddie version. ;-)

swiss dots's picture

You guys are killing me. That Forrest Gump one is amazing. You all have waaay too much time on your hands!!!

Bruce, the film will have its Swiss premiere March 24 at the Museum für Gestaltung Zürich, part of a Helvetica 50th birthday party of sorts organized by Lars Müller and the museum, with panel discussions, exhibits, afterparty, etc. There will be several more screenings in other Swiss cities to follow.

abi's picture

hahaha, the Forrest Gump one is incredible. thanks for the laugh

anyone hear any news of a screening in Vancouver perhaps? I guess I can wait till TypeCon though.

Nick Shinn's picture

a Helvetica 50th birthday party of sorts

Now there's a (typo)graphic image, the big O twisting the night away with Susie-Q, etc.

dezcom's picture

and TO kerning and burning with Big D :-P

ChrisL

swiss dots's picture

We've added some preliminary dates to our screening schedule: New York City, Zurich, Boston, Philly, Prague, Istanbul, Berlin, Paris, Portland, LA, Laguna Beach, Montreal, Minneapolis, Kansas City, Columbus, Rochester, Seattle, Thessaloniki, Melbourne and more.

Dates for another 75 cities will be announced soon, including Albany, Ann Arbor, Amsterdam, Auckland, Antwerp, Barcelona, Berkeley, Birmingham, Brisbane, Buffalo, Calgary, Caracas, Chicago, Copenhagen, Dallas/Fort Worth, Detroit, Dublin, Guadalajara, Havana, Houston, London, Madrid, Mexico City, Oslo, Phoenix, Providence, Rotterdam, San Francisco, Savannah, Stockholm, Sydney, Toronto, Tokyo, Vancouver, and lots more...

blank's picture

Gary, I'm working on a new arts & culture magazine (we're just starting on the first issue) here in DC with some other designers and artists, and I would like to do a short feature about your film. Would you be interested in having a email discussion about the film and handing over a few hi-res shots that we can run?

Nick Shinn's picture

I would like to do a short feature about your film.

Better still, have Gary bring his camera and you can be in the sequel :-)

blank's picture

Better still, have Gary bring his camera and you can be in the sequel :-)

Meta: The Motion Picture

Linda Cunningham's picture

Dates for another 75 cities will be announced soon....

Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.

Ch's picture

count me in. NY capital district... it's a long shot i know.

approach the Spectrum theater in Albany. our only art-house.

also try Upstate Films in Rhinebeck, a very cool little theater.

swiss dots's picture

We're screening in Albany, date TBA (It's an AIGA presents event). And yes, drinks afterwards! I think we're having afterparties (formal or informal) at all the screenings, as long as my liver holds out.

And jpad, email me at gary (at) helveticafilm.com and I'll get you some high-res stills

Cheers,
-Gary

Ricardo Cordoba's picture

Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.

Typoholics enjoying alcoholic beverages... Sounds very good! :-)

hrant's picture

I'll be taking my class to the one at USC. Do join up!

hhp

dezcom's picture

Will you be serving your class Velveeta just before the trip Hrant? :-)

ChrisL

thierry blancpain's picture

gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

otherwhise i'll email lars müller, but i thought it would be easier here.

btw, there was a small text about the screening in zurich in the biggest free daily newspaper a few days ago, i think it was just shortened pressrelease.

hrant's picture

Chris, I'm actually THIS close to having a Helveeta t-shirt made just for the
occasion. I wouldn't want anybody to think I actually like the damn face.

hhp

dezcom's picture

Hrant, if it is cheesy enough, I will buy one too! I'll bet several others around here wold love to have one as well.

ChrisL

hrant's picture

If I could just remember where I heard it first...
Google turns up no leads. Could a Typo-L member please
do a search over there? Including for "Helveetica" please.

hhp

hrant's picture

I just got in touch with Brian Jaramillo, and the shirt is a go. Hopefull we can get some out before the world premiere. Nobody else make one, OK? BTW, is there a spin-off of Helvetica that's reminiscent of Cooper?

hhp

swiss dots's picture

gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

Hi Thierry. I was under the impression from Lars that the auditorium space there held 300 or 400 people... maybe it's a different space than you're thinking of? And there should be ticket info soon, on the Museum's website perhaps. And an afterparty...

thierry blancpain's picture

thank you for your fast answer.
yes, the auditorium holds about that amount of people.. my guess is just that there will be way more people wanting to see this. but i may very well be wrong.

smarks's picture

Not quite sure if we're talking about the same thing, but the earliest Helvetica/Velveeta reference I'm aware of is from Tom Weller's Cvltvre Made Stvpid published in 1987. The "Chart of Type Styles" has samples of Bauwau, Bimbo, Boloni, Gaudy, among others, including of course Velveetica and Velveetica Overused.

hrant's picture

Great ref! That's a keeper. BTW, are those really "v"s in the title?

So what about first use of "Helveeta" or "Helveetica"?

hhp

smarks's picture

Yup, they're "v"s all right. It makes more sense when you consider the cover has Roman columns and the title is set sorta like this:

smarks's picture

As to your second question, I've never heard "Helveeta" or "Helveetica", only "Velveetica".

Here's another T-shirt idea:

OK, it was a cheap shot....

dezcom's picture

ChrisL

William Berkson's picture

Excellent, Chris.

I also like Hrant's 'Helvomita', but I DONT want to see that one :)

Kristina Drake's picture

Ooooh very excited! You're coming to Concordia! I don't even have to leave the building. Woot. Who else from Montreal will be attending?

K.

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