New to Typophile? Accounts are free, and easy to set up.
I've been asked to help a town with a logo and some other design work. The problem is that its in Armenia (its actually pro-bono work I am doing with my sister who is there in the Peace Corps). The name of the town is STEPANAVAN (Ստեփանավան in Armenian if that comes through)
Anyways, the logo has to be in both English and Armenian, and the brochure/web site have to be in English, French and Armenian. The big challenge is that Armenia has its own unique alphabet that I have barely seen, no less actually have a grasp on. It looks like this...
So why am I posting? Well I need some help in selecting some good typefaces to start the logo. I have two main ideas for it:
1) The Armenian alphabet is very vertical in its orientation and contains letters that are quite similar (even Armenians have a hard time reading it). So I was thinking that the english version should reflect that - Vertical lettering, similar letters (especially in the anavan section, which is repetitive anyways), perhaps with some vertical serifs (closest I have found to a solution is Modern)
2) Reference their communist past. Unlike most former Soviet countries, Armenia was better off under communism. They suffered a massive earthquake in 1988 and have yet to recover. So soviet/communist references are acceptable. The town was named for a communist revolutionary. So if anyone has any suggestions for appropriate faces that have communist/constructivist references/qualities, I would appreciate it.
Also, has anyone dealt with a logo that is bi-lingual (especially with multiple alphabets)? How do I keep them balanced without being awkward (stepanavan is long enough already).