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I've been working on this logo for awhile now for a class. I was randomly assigned a topic which was measuring devices for cooking, and ended up with the name "Measure of Taste".
The specialty shop is supposed to be in Chicago. My positioning statement is, "For working professionals who love to cook, Measure of Taste sells high quality measuring devices for cooking, and our knowledgeable staff will help you to find any measuring device you want, even if we have to custom order it".
I used Univers Thin Ultra Condensed so the logo can be vertically without being too tall. I shortened up the length of the increments on the right side too.
I don't really know what else to do on it, does anyone have any suggestions?