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I'm currently designing a logo for a solar car racing team. The mark is pretty much solidified at this point, but I'm looking for type to complement it. Attached is the b/w version (since the colours aren't finalized yet).
I suggested Proxima Nova for the type, but the client said it was "too blocky". Their old logo used Eras Bold, and they want something "like that". So the requirements are:
-Italic
-Shapes that complement the sun's rays from the image
-Not "too blocky"
-Budget-conscious
Thanks a bunch in advance,
- Lex
EDIT: I removed the images because I'm paranoid about people stealing my ideas :P
12 Jan 2007 — 1:27am
That's a solid symbol, Lex. Nice job.
FF Strada
FF Cocon
Cronos
Mercurius
12 Jan 2007 — 9:48am
Thanks, Stephen. I'm really happy with how the mark turned out.
These are some good suggestions. I like Cocon, but its letterforms are a bit too... techno, if that makes sense.
Also (I should have mentioned this) the client really likes my logo for Moncur Groundwater because it looks "clean" and "fresh". So, I'm guessing they want something in a humanist face, and not too dark.
Thanks for the help, and keep the suggestions coming.
- Lex
12 Jan 2007 — 10:36am
Meridién has an attractive, clean italic and nice, sharp serifs to complement the mark:
http://www.myfonts.com/fonts/linotype/meridien/
Vendôme Italic (Oblique) has similar qualities:
http://www.myfonts.com/fonts/urw/vendome/
Golden Cockerel:
http://www.myfonts.com/fonts/linotype/itc-golden-cockerel/
Hiroshige:
http://www.myfonts.com/fonts/urw/hiroshige/
Poppl-Laudatio:
http://www.myfonts.com/fonts/berthold/laudatio-bq/
Berndal:
http://www.myfonts.com/fonts/linotype/berndal/
Eidetic Neo:
http://www.myfonts.com/fonts/emigre/eidetic-neo/
And, how about Trump Mediaeval?
http://www.myfonts.com/fonts/linotype/trump-mediaeval/
David Thometz
12 Jan 2007 — 10:41am
http://www.typography.net/type/shaker.htm
How about Shaker Wide Italic?
Tim
12 Jan 2007 — 10:44am
DF September Italic ?
12 Jan 2007 — 10:49am
An extended humanist italic. eg Preface?
12 Jan 2007 — 12:02pm
Nice idea, Ignacio.
13 Jan 2007 — 4:00am
Not to be too off topic - I am just curious about the solar racing team.
Are they using solar cars or just calling themselves that?
Which circuit are they running in? I haven't come across them before?
Thanks.
Google is your friend...
Solar Racing is the racing division of Solar Funding, a Professional Real Estate Loan Brokerage.
Looks like fun over the desert...
13 Jan 2007 — 5:17am
I assumed it was solar-powered vehicles.
http://www.speedace.info/solar_car_directory.htm
Tim
13 Jan 2007 — 7:03am
Me too :-)
Thanks Stephen, Cocon was a clue.
13 Jan 2007 — 2:27pm
Thanks for the help, everyone. Unfortunately, I just got an email from the client saying that they've decided it's too late to change the logo for this year, so I'm going to have to put this one on the back burner (or even off the stove and into the freezer) for a while.
Again, thanks.
- Lex
P.S. Jackie - the name of the team isn't "Solar Racing", they are a solar car racing team for a university. I can't divulge more at this time.
13 Jan 2007 — 7:56pm
Too late for brilliance, eh? Sorry to hear that Lex. Them's the designer's breaks.
14 Jan 2007 — 4:15am
Thanks Lex,
Maybe you'll come back and post more about it one day.
I follow many races - but I'm in the Southeast. I was able to dig up that Solar racing is in California, New Mexico and Arizona -- I was surprised I hadn't heard about it. (I'm supposedly an editor for a car magazine -- but we deal mostly in historic issues...)
Well, I'll patiently wait for you to fill in the blanks -- one day.
Meanwhile, I wanted you to know it was a nice looking logo - can't wait to see the finished piece... again, one day.
15 Jan 2007 — 6:42pm
I just want to see the mark.