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Keith Tam was born and raised in Hong Kong and has lived in the UK and Canada. He is a communication designer who specializes in typography.
He is currently a lecturer of Visual Communication at the School of Design, The Hong Kong Polytechnic University, with a focus on typographic and publication design. He formerly taught at The Emily Carr Institute of Art, Design and Media in the Communication Design program.
His type design includes Arrival, a legible and humane sanserif typeface designed for directional signing, currently used by the campus wayfinding system of the University of Reading, UK.
Keith co-founded Type Initiative with Greek type designer Michail Semoglou in 2005, and their typefaces are on sale at the type co-op Village. Keith holds a B Des in Communication Design from the Emily Carr Institute in Vancouver, Canada and an MA in Typeface Design from the Department of Typography & Graphic Communication at the University of Reading, UK.