New to Typophile? Accounts are free, and easy to set up.
new TV show "Dirt" - logo
hi all,
i saw the logo for FX's new television show "Dirt." here it is:
of course, i'm curious about the "i." here's a show synopsis:
"Courteney Cox stars as Lucy Spiller, the hard-driving Editor-in-Chief of tabloid "Dirt" and "Now" magazines. Lucy has a maniacal dedication to finding the truth, for reasons even she has yet to fully fathom. With the help of Don Konkey, a schizophrenic paparazzo blessed with a genius for getting the money shot, Lucy exposes the hidden truth behind celebrity lives - and also determines their fate." (from fxnetworks.com)
any thoughts on why the "i" is upside down?
jarrod
![Syndicate content](/misc/feed.png "Comments for \"new TV show "Dirt" - logo\""){kind=small}
User login
Support our Sponsors
2 Jan 2007 — 9:28am
exclamation mark
2 Jan 2007 — 9:35am
Wild guesses:
To make it something more memorable than plain text.
To create an 'exclamation point' recalling the sensationalism of tabloid press.
Interestingly, the 'i' is shifted down, putting the dot below the baseline, perhaps a metaphor for something buried or underground, reinforcing the dirt. I was pondering this already, thanks to heavy advertisement featuring 'Digging in the Dirt' by Peter Gabriel.
Choz
!Exclamachine Type Foundry
The Snark
2 Jan 2007 — 9:41am
I saw the inverted "i" as a shovel, suggesting "digging for dirt" as investigative tabloids do.
David Thometz
2 Jan 2007 — 9:44am
I could swear this is a play on a British tabloid. Perhaps someone can comfirm. I see it as an exclamation point as well. In the media nothing can be big enough or bold enough. So, of course, they use lots of exclamation points thinking this is another way to emphasize the point.
2 Jan 2007 — 10:22am
It is similar to the Sun and the tabloids here are called red tops (all coincidentally use red for their nameplates) but I don't think they would use as “sophisticated” a typographic device.
The i could be an exclamation point (I saw it as that), could represent something buried by dirt, but I like the digging the dirt view as well.
Tim
2 Jan 2007 — 10:35am
The negative eye, looking for the bad stuff, punctuating the dirt--Upside down as in "Down and Dirty"
ChrisL
2 Jan 2007 — 10:37am
I can't seem to find it now, but there's a dropped out version of this logo as well with a red background. It looks sort of like a torn raffle ticket, with the dot of the "i" as a half circle.
2 Jan 2007 — 10:48am
the i is having a s**t, of course. Uhm – Dirrrrrrrrrrty, as they say :-)
2 Jan 2007 — 10:48am
Chcking my Unicode book it's technially a "dotless i with combining dot accent below" - not sure that helps any... ;-)
2 Jan 2007 — 4:13pm
Unicode always beats non-Unicode on any given day :)
3 Jan 2007 — 10:30am
lack of creativity...
3 Jan 2007 — 10:47am
lol
3 Jan 2007 — 12:37pm
That's not the dot of the i, or the exclamation point, which is "square" in this face.
3 Jan 2007 — 9:03pm
Well, what's the "combining dot accent below" look like?
3 Jan 2007 — 9:07pm
I see it as an exclamation point. but, it does remind me of british tablods, too.
3 Jan 2007 — 9:10pm
>Well, what’s the “combining dot accent below” look like?
Code point is 0323
See... http://www.unicode.org/charts/PDF/U0300.pdf
4 Jan 2007 — 4:10am
I was toying with Nick, for what the dot accent looked like in that face.
(But thanks for that link, much faster than using the web pages to find things!)
4 Jan 2007 — 6:29am
2 nights ago we were watching CSI-Miami on 'five'
and there was an Ad with also an upside down i but I can't remember it specifically.. I think it was something about being or thinking different.
http://www.five.tv/
also there were ads for Channel 4's Desperate Housewives on their competitors channel 'five'
4 Jan 2007 — 10:02am
The logo of a finnish tabloid. I think it’s quite a bit lefty and totally free. I think they’re trying to communicate their ‘opposite’ views.
5 Jan 2007 — 2:15am
The logo of the internet newspaper portal of the Korean JoongAng Daily, which uses an unambiguous exclamation point, not an upside down i. The other examples above come across more as modified i's to me, with just slight suggestions of the exclamation point.