New to Typophile? Accounts are free, and easy to set up.
I would be interested in discussing aspects of typography and typeface usage on pharmaceutical packaging - both prescription-based and OTCs.
Helvetica is omnipresent, but I think we have a wider choice now.
What aspects are most important? Legibility? Contrast? To what extent is the typeface's personality important in the success of the final project? Consider both large and small type on package.
I would be grateful if someone knows resources and is willing to share.