Autodidakt.se – what you think?

Goran Soderstrom's picture

Hi,

Having just released my webpages for my type studio Autodidakt, I would very much to hear your opinions of the structure and the way the typefaces is presented etc. I’ve cooperated with an MC (rap artist) and taken his lyrics as sample text when displaying the fonts.

Is there anything else you think I should add / take away to make it more attractive?

I’ve just did a nice intro flash video aswell ;-)

Looking forward to hear your comments, don‘t be soft on the critique if you have – I can take it.

http://www.autodidakt.se

Stephen Coles's picture

Love your opening animation, which could be about 50% faster. It introduces people to the concept of creating digital type without being preachy. Maybe end it by filling the letter.

Goran Soderstrom's picture

Maybe end it by filling the letter.

Yeah, thats a good idea. I think your right about the speed to, faster is probably better so one doesnt get bored.

crossgrove's picture

That animation is a terrific way to introduce the idea of "making type". You could even make a longer animation, just put it on a separate page or make it an optional link. If it was longer, you could show filling it, then adjusting it, then zooming out to show it in a line with other letters..... Maybe break it into wordless instructional modules that show the process of digital type design!

Goran Soderstrom's picture

Good ideas, thanks!

Grot Esqué's picture

On my screen, I can see the letter in the animation from the beginning. It’s very jpg compressed and “ghostly”. The outlines shine like they’re 1% opaque.

Goran Soderstrom's picture

Yes, I know it’s there. I‚m trying to figure out a way to make it better. Flash settings..hrm... Thanks for pointing that out. I will try to solve it.

Grot Esqué's picture

Is it a movie in flash or a regular flash animation?

Goran Soderstrom's picture

It’s a movie in Flash. I dont have the patience to make a vector animation. It would take two weeks :)

lore's picture

lovely!

ebensorkin's picture

Very nice. I agree that faster would be better. Maybe 3x faster. Particularly if it will be up for any longer period of time like a month or more. You could cut ahead to get a shorter movie. Just speeding it up maight look a bit frenetic and amaybe be unpleasant. If you fade from one clip to the next the impression of jumping ahead will be soft. Do you know what I mean?

Tim Ahrens's picture

Hi Goran,

although I think this animation is really cool, I see some problems:

I did not realise there was an animation at all until I read it in this discussion because I loaded the link in a new tab in the background and when I actually visited the page the animation had already finished. Is this ilkely to happen with other users or am I an exception? Is it possible to start the animation only when the page actually gets the focus (HTML "on focus" or so)?

Is this really how you design fonts? Wow, I envy you ;) You obviously show "corrections" but they are very quick compared to the initial drawing of the outline from scratch. That is a bit misleading. To me, designing type is much more difficult and much more effort than that. Maybe this animation even devalues what you have to offer?

If this is supposed to reflect the design process some people might think you do not care about spacing and kerning, formal consistency within the family and so on.

Stephen Coles's picture

He could end the animation with "it's not that easy".

ebensorkin's picture

I had thoughts like Tim's but then I thought - to a designer it will probably just look really cool. And if he was to cut from one part of working on the design to the next the amount of time taken would be ambiguous...

Goran Soderstrom's picture

I did not realise there was an animation at all until I read it in this discussion because I loaded the link in a new tab in the background and when I actually visited the page the animation had already finished. Is this ilkely to happen with other users or am I an exception? Is it possible to start the animation only when the page actually gets the focus (HTML “on focus” or so)?

Sorry for a late answer but I have just been travelling a little bit. I understand what you mean, but I don‘t think it’s a problem since most users probably visit the page directly. At least I believe so :) But if there is a way to make the animation start first when the user actually see the page, please tell me how to do it, cos I dont have a clue :)

Is this really how you design fonts? Wow, I envy you ;) ...

No, of course not. Actually this animation is more to be looked at as a symbolic idea illustration, rather than an instruction movie or some kind of reality movie. An intro illustration, a decorative moving image if you like. More to give a feeling than to claim it’s for "real".

If this is supposed to reflect the design process some people might think you do not care about spacing and kerning, formal consistency within the family and so on.

You think so? I think most people will look at it as just a nice little intro movie, nothing else. But of course I could be wrong.

Goran Soderstrom's picture

If you fade from one clip to the next the impression of jumping ahead will be soft. Do you know what I mean?
Yes, I think so. I will laborate with a little bit.

Thanks all for comments.

He could end the animation with “it’s not that easy”.

Yeah, that could be a good idea aswell. Especially if the whole idea with this animation send out messages that I didnt calculate. My main idea was just to make a nice little animation that felt type oriented and also reveal a little "hint" of how it’s done.

ebensorkin's picture

“it’s not that easy”

I would skip that. It's meally mouthed, soft peddaling, squishy communication.

Stephen Coles's picture

Maybe something less condescending, more subtle:

"This animation was abridged so your eyes don't glaze over."

Goran Soderstrom's picture

I think I will just keep it just is as it is, I like it. Don’t want to be “überpedagogic”. It’s a little nice movie that shows a little bit what it’s about — nothing else. Thanks for all ideas however.

Quincunx's picture

Where did the animation go then? Replaced by 'Merry Christmas'?

Goran Soderstrom's picture

It will come up after the holidays again :)

Syndicate content Syndicate content