Logo advice please

pantone354's picture

I've been working on a logo for Large development group called Innovation Park and they have already chosen a simple type treatment with Neutra Light for the name Innovation Park. But now this is going to be the subhead to everything that's actually going to be built at the site. (new info to me) Luxury Hotels @ Innovation Park.. Corporate Offices @ Innovatin Park.. What's a good font that can work we'll with Neutra Display Light but steal the show.. Please help! here's a sample of what im working with.. please ignore kerning since this is still in early stages of development.

pantone354's picture

anybody?

timd's picture

Why not another weight of Neutraface? It would be difficult to match another Art Deco geometric face so you could look at a script, for example
http://www.myfonts.com/fonts/marksimonson/coquette/

Why steal the show?

It seems to me your current concepts, especially the upper and lower case version, will need to be kept above a certain size for the mark to remain printable, I would be tempted to use colour or alignment to make the logo.

Tim

pantone354's picture

I was playing around with another Neutraface but it just seemed to much of the same face and didn't have enough distinction. I'll play around with some nice scripts. Thanks for the suggestion!

pantone354's picture

I have a couple scripts picked out but I'm gonna wait until I get to work in the morning so that I can purchase them on the work account, but for now here's a couple ideas I've worked out. What do you guys/ladies think?

timd's picture

I think you have to pick a script or other style of typeface with far more sympathy to Neutraface, you should also consider when positioning the heads that it should work with any copy. Obviously I don't know the full case but with the colourways and scale you seem to be dwarfing the parent logo, I would have thought the new copy is actually subservient to the logo or at least shouldn't have the emphasis you have placed on them.
Tim

pantone354's picture

Script with smypathy to Neutraface... any suggestions? I've had a really hard time finding something that works well.

not sure how the text is subservient with the emphasis you've placed on it?

I want Retail shops At - to be the main logo. I'll play around with scale of the two parts and see what I can come up with.

Thanks!

timd's picture

Well I thought Coquette was sympathetic

http://www.myfonts.com/fonts/nicksfonts/artemisia-nf/

http://www.myfonts.com/fonts/nicksfonts/monte-carlo-script-nf/

http://www.myfonts.com/fonts/nicksfonts/londonderry-air-nf/

My instinct is still that Neutraface is the way to go, the top left sample with the bold all caps version of the logo seems an obvious but attractive approach. Alternatively if the Innovation Park logo is already familiar to the viewer perhaps you could use the o device alone, e.g. CORPORATE OFFICES at O.
Tim

Miss Tiffany's picture

IMO Coquette and Neutraface work very, very well together. This is something I did a few years ago, right after I licensed Coquette.

pantone354's picture

I would have to agree that coquette looks very nice with Neutraface, (thanks for the visual example) I'll go purchase it and play around with some options. Thanks alot everybody! timid, thanks for some other options as well.

rsteely's picture

I would use the bold caps version of your Innovation park logo with something classy over the top of it.. Like Trajan for example. Maybe a little smaller and tracked out quite a bit..And maybe something drk gray instead of black..

adnix's picture

Tiffany, that banner for Coquette that appeared on Typographica is what made me buy Coquette a few years ago.

However, I do agree that all Neutraface is probably the way to go. I just can't see the suits approving "Corporate Office" set in Coquette--it's too girly.

I do think that Innovation Park shouldn't be in U&lc. It creates awkward spaces when stacked underneath another line of type and a horizontal rule. I would go with the top text in U&lc and Innovation Park set in all caps or perhaps small caps.

Don't rule out using the Condensed weights of Neutraface, if you purchased them.

One last thing, I remember working on a project using Neutraface and asking about a companion serif. Somehow word got around and I received an email from Christian Schwartz (who designed Neutraface for those napping during class) and he recommended Sabon (but not Sabon Next)or Whitman. I ended up choosing Whitman, but admittedly, it was for text use with Neutraface serving as the display, not a logo project.

Miss Tiffany's picture

Thank you, David, I'm flattered by that.

I've use Electra and Farnham with Neutraface.

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