re:member Credit Card Font

supertompa80's picture

Hello,

Anyone knows what font this is?

Lex Kominek's picture

Looks like Akzidenz Grotesk to me.

- Lex

supertompa80's picture

Yes but it's a derivative. Some letters are different, particularly 'a' and 'g'. Also notice the spurs of 'r', 'm' and 'b' are asymmetrical.

Bald Condensed's picture

Probably customised.

supertompa80's picture

Possibly. But the thing is I remember seeing it somewhere before.

Lex Kominek's picture

I know Bitstream has a font similar to AG - Gothic 720 or something. I'll check.

- Lex

Edit: Nope, Gothc 720 is different

skyfein's picture

The closest match I know is Gothic 725, but it too is not an exact match.

This typeface--so similar to Akzidenz, but not quite it--has dogged me for years. I have a similar reaction to the "Akzidenz" used for signage in the New York subways. It's Akzidenz, and yet...

Lex Kominek's picture

Aha! Gothic 725. That's what I was thinking of. I think it's the closest so far.

- Lex

skyfein's picture

I think I found a pre-digital sample of this very typeface (on Typophile, no less!). Check this image out. It was called Akzidenz-Grotesk halbfett:

http://typophile.com/files/AG5.jpg

This specimen was posted here in the forums, and it's worth reading the fascinating discussion of Akzidenz that surrounds it.

This still doesn't answer the question of where the digital version is coming from.

philippe@basedesign.com's picture

this one here has similar features: the descender in the g is very short.

It is called British Rail Dark Normal, as all the descenders are short it composes in horizontal lines. It's one of my fave AkzGro alternatives next to the Unica Haas.

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