UK typophiliacs... What's the story, branding Tories?

Si_Daniels's picture

Who's owning up to this one?

http://www.conservatives.com/tile.do?def=party.logo.page

Looks like the logo is lifted from Bush's "no tree left behind" programme. ;-)

And Lucida Sans, too!

Cheers, Si

Miss Tiffany's picture

So I'm guessing conservatives needed to fix their apparent anti-green slant. O:^o

missgiggles's picture

lol, i was just going to post that same subject.

Linda Cunningham's picture

Saw this on the news: I actually like the tree, but surely there had to be a better way of differing themselves from the BNP!

Si_Daniels's picture

A tree - what's not to like - being anti-tree is not a good thing ;-)

Also the Tories and BBC with new identities in the same week - coincidence or conspiracy? ;-)

Also for the conspiracy theorists, the Latin on p7 of their user guide looks real? Could it contain a secret message to Labour?

Linda Cunningham's picture

Conspiracy, obviously! ;-)

Could it contain a secret message to Labour?

Nah, it's to the SNP: the oak tree is sacred to us Druids, y'know.

Linda

Si_Daniels's picture

>Could it contain a secret message to Labour?
>Nah, it’s to the SNP: the oak tree is sacred to us Druids, y’know

Could be right. Here's the Latin...

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis
nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Here's the transaltion...

But when perspiciatis whence all that to be born error he is pleasant accusantium doloremque laudantium totam rem open eaque herself which counting from for that contriver truthfulness and as if architecto happiness life things dictated are explanation. No one in fact herself pleasant because sensual delight he is contempt either odit either fugitive , but because consequuntur magni pain these quae system pleasant to follow to be ignorant. Worthless forward anyone is , quae pain itself because pain he is amet consectetur , to come up to skirmish , but because not at no time her moderate transitory cut when to sink and pain magnam some to seek pleasant. When in fact to in the least degree grace , anyone our work at ullam fleshly to raise up laboriously , if not when someone out of this to make fit consequatur? Anyone but or he to swear an oath reprehenderit quae upon this pleasant skirmish to be how nothing annoyance consequatur , or that quae pain he to flee from sensual delight nulla to pay?

via http://www.translation-guide.com/free_online_translators.php?from=Latin&...

Linda Cunningham's picture

Aye, laddie, it dinna hae a Latin-Celtic translator?

Sounds like someone hit "Fill with Placeholder Text" in InDesign and never did anything with it.... ;-)

Linda

Si_Daniels's picture

Final thought - The Tories have dropped their old logo, a burning torch, but they need to be careful that it doesn't set the tree (or Lucida) on fire - the Apple (UI font) doesn't fall far from the tree.

Dave G's picture

Remarkable choice for the Tories, never would have happened if Maggie was still in charge she was all about the flaming torch.

Nick Cooke's picture

That tree is very weak, and not particularly well done, as well as being SO 80's. Horrible colours too. I thought we'd seen the last of squiggles.

All in all an extremely dull new identity.

Nick Cooke

timd's picture

Perfect Day did it, apparently for £40,000*, which is not going to get them a lordship, they don't seem to have a web presence.
In Design Week these people are claiming they had the idea in the 60's, given the state of the typography on their site you would have thought they'd keep quiet.
Threatening politicians with a red-hot poker… that gives me an idea
Tim

Si_Daniels's picture

>In Design Week these people are claiming they had the idea in the 60’s

I guess back then they were still "the natural party of government" so had no need for a new hippy logo.

vinceconnare's picture

Someone finally shot the middle east assassin!!! p.s. Si are you now Brian Bosworth? I saw him on TV in some movie recently... and recognized him.. as the failure Hawk.

http://www.broadcastnow.co.uk/

Dubya gets the bullet

Death also proved to be a popular theme over in multichannel homes with More4's heavily publicised semi-fictional drama Death of a President at 9pm winning over a sizeable 265,000 (1.65%) as the channel celebrated its first birthday.

The two-hour drama, which portrayed the fictional assassination of George W Bush, was significantly up on the channel's current slot average for the year so far of 83,000 (0.5%).

In the 12 months that the channel has been broadcasting A Very Social Secretary is the channel's highest rated show with 484,000 (2.9%) viewers on its launch night.

Linda Cunningham's picture

40K quid for a scribbly tree and some Lucida Sans? Not only will it not get anyone a lordship, it will barely get them a chit to drive through downtown London!

Linda

Nick Shinn's picture

That should nip the Green party in the bud.

Si_Daniels's picture

>p.s. Si are you now Brian Bosworth?

Yes, until the Hawks win another game - it's my protest against their failure to put up a fight against the Bears. Boz was in the remake of "The Longest Yard" last year he played one of the prison guards.

puffinry's picture

It's actually a berserk green elephant, as Steve Bell explains: 1 2 3 4

Nick Shinn's picture

ROFL

dezcom's picture

Or they can talk to the elephants other end :-)

ChrisL

dezcom's picture

Si, I feel your pain,

It seems both Superbowl teams are not in the running this year :-(

ChrisL

Linda Cunningham's picture

Check this week's edition (I think) of Newsweek to see the two candidates featured in the Shell World challenge this week (also on BBCWorld and at http://www.theworldchallenge.co.uk/) -- one of them manufactures paper in Sri Lanka by using heffalump poop.

Linda

dezcom's picture

That was the straw that broke the camel's back.

ChrisL

Linda Cunningham's picture

They don't got no stinking camels in Sri Lanka....

dezcom's picture

I forgot that they were a camel Sri zone!

ChrisL

elliot100's picture

Anyone understand why the green used for the tree and text is a different shade for Scotland and Wales vs the core brand?

timd's picture

>Anyone understand why the green used for the tree and text is a different shade for Scotland and Wales vs the core brand?

They are actually different trees, I would imagine the difference is to do with catering for the regional assemblies, I don't recognise what kind of trees they are.

Tim

Linda Cunningham's picture

(with deep apologies to Monty Python) At least one has to be a larch. ;-)

Linda

dezcom's picture

"Poke 'em in the eye with a pointed stick?"

ChrisL

Linda Cunningham's picture

Only if someone attacks you with a banana.

(nooooooo, not another Monty Python fan too?)

Linda

elliot100's picture

They are actually different trees

So they are. I must find out more!

Si_Daniels's picture

>They are actually different trees
>So they are. I must find out more!

Please do, and report back here.

elliot100's picture

I have written asking for clarification and shall post the reply here...

Si_Daniels's picture

>Si, I feel your pain,
>It seems both Superbowl teams are not in the running this year :-(

True, as we get to play SF twice and the Raiders we should make the playoffs - but if we meet the bears in the post-season then another mauling is to be expected.

Linda Cunningham's picture

Given how much Da Bears have been stinking up the joint the last few years, the turnaround is quite amazing.

elliot100's picture

Official word has reached me from David Cameron's office, and unfortunately it's rather dull everything-to-everybody stuff.

Dear Elliot,

Thank you for your e-mail.

The Scottish and Welsh parties have their own individual trees that
together form a family. The type of tree isn't relevant. But a tree for us is the perfect visual representation of our values of strength,
endurance, renewal and growth. It was the favoured choice for the party.

Yours sincerely,

Alice Sheffield

David Cameron's Office
House of Commons
London SW1A 0AA

timd's picture

>dull everything-to-everybody stuff
As if they would actually commit to anything, "we don't want to say it's a whitebeam in case we alienate the yew voters"

You are on their list now Elliot, change your e-mail or you'll be deluged with pleas from "call me Dave".

Tim

Linda Cunningham's picture

Well, Elliot, I for one am impressed you even got a real message (albeit terribly bland and non-committal!) -- given our politicians, you'd be lucky if you even got something other than an auto-response.

>As if they would actually commit to anything, “we don’t want to say it’s a whitebeam in case we alienate the yew voters”

Like someone would vote LibDem if it was the wrong sort of tree? ;-) "Oh, I'm not voting Conservative, they favour deciduous trees...."

Linda

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