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I'm stumped. Does anyone know what font this is? I don't think it's a custom. This is from the 30s, possibly 20s. Thank you in advance.
I believe that most packaging design from that period was in fact custom.
Nick's Fonts has some similar styles in the Deco section, and so does Harold's Fonts' Deco section.
Lex is very likely to be correct. In those days it was more economic and far easier to have a professional letterer/calligrapher do the type.