NI Logos in the Open Market

tyleryoung's picture

I'm sure there are many examples of Company Logos consisting of the letters 'NI'. However, I'm having trouble finding them. I'm keen on seeing how other designers have handled what is otherwise a very bland combination of letters. Aside from the diagonal in the N, there isn't much to work with!

Can anyone make any suggestions?

Stephen Coles's picture

An idea: descend the right side of the 'N' deep below the baseline and use the end stroke to allude to an 'I', perhaps with a break at the bottom of the 'I'.

Ivo's picture

Here is the website and logo of one of the leading music software companies:

http://www.native-instruments.com:80/index.php?id=company_de

tyleryoung's picture

That's funny Tim, I googled the same term "NI logo", but forgot to use the image feature, and instead clicked on a bunch of website links that returned very little in the way of logos.

Here's my first stab. It's for a B2B company. This probably isn't the right forum for a logo critique, so I'll keep the post to one example only.

I like this design because it: infers the 'i' using positive and negative space; uses some basic optical illusion techniques to bend an otherwise straight line, and the circle itself creates a sense of movement, and therefore drama.

However, it makes me think of airliners a bit. :(

*

Stephen, I am always excited to receive your feedback. Try as I might, however, I can't seem to get my mojo around the specific direction you describe. Regardless, I'd like to thank you for your suggestions.

Miss Tiffany's picture

So this last image isn't a sample? I really like where it is going. The diagonal needs to narrow at the bottom and the dot made a little smaller. IMHO

Stephen Coles's picture

Oh my. It's wonderful. You don't need me.

tyleryoung's picture

Thanks everyone, for your support. Miss Tiffany, I've taken your feedback and revised the logo a bit. I'm sure you intended something slightly different (e.g. the bell-bottom effect of the bottom-diagonal), but overall, thanks to your direction, the new shape is less graphical, and more typographical.

The hollow version is just and experiment to marry the negative space of the i with the positive space of the n. Further, really like the idea of the contrasting graphical elements: strong, straight verticals in one color, round, hollow shapes in another color, all married together.

It may be a bit 'art school', but then what do I know; I never went to art school!

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