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Logo for an association of science and technology parks
Posted by alfaiataria in
18 Aug 2006 — 9:23am
18 Aug 2006 — 9:23am
Hello
I've been working on this logo for APCTP the past few days, its for an association that is responsible for the development and management of 4 Science and Technology parks in the northern Portugal. Its an half public half private association. The parks offer space and special facilities to the companies that decide to join them, they have joint resources, shared equipment conference rooms, spa, restaurants, etc.
The kite was selected because of some historical background, like Benjamin Franklin s kite, and although it is a very simple object and shape, it has several utilities from fun to science.
I've been trying to avoid a too technological approach in term of visual language,trying to bypass the grid like typography from computer screens and mobile phones, or the analogical/digital retro, although I've been testing it with some of these fonts, as an assurance.
The version presented here is a sketch, and if possible I would like to hear some opinions
Thanks
Rui Silva - http://www.ruisilva.co.nr
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18 Aug 2006 — 7:50pm
I like this. Especially the "classicly modern" look Neutra gives it.
18 Aug 2006 — 8:30pm
Is the logo the entire thing, including the sky-blue rectangular background?
If so, I think there's too much whitespace (or should I say bluespace?). The tagline at the bottom is cramped, and the text is too small. If you shrink the logo down, the tagline becomes unreadable.
19 Aug 2006 — 9:16am
You're totally right about the type, I mistreated it by compromising the readability of the lower text. One of the problems is that the logo APCTP is not self explanatory because its not a well known association so its mandatory to include always the bellow text, but I'll work on a different set and proportion.
About the blue space the idea was to simulate the idea of a landscape an horizon, but it needs to be improved.
Thanks anyway
19 Aug 2006 — 11:03am
Well, this an updated version so far, It may have a little bit of a soviet look, and the C is still a little bit cranky.
19 Aug 2006 — 11:20am
I think that's a definite improvement. The text is very long, so breaking it into two lines seems to be a necessity. I'm not sure about the second line having the dashes on either side, though.
Although the type is bigger, it is now too light; it will still become unreadable if the logo is rendered small. I wonder if you could get away with eliminating the text as part of the logo per se, and instead supplying it as a separate element (optional, depending on the context).
The new APCTP has more character. I agree with you that the C still needs work; in particular, it seems too squarish compared to the P. Also, the crossbar on the T looks too thin.
20 Aug 2006 — 3:17am
Just as a sidenote the string of the kite should come from the middle of the quarters of the kite, I think moving it up and curving it would add to the fun element. You might need to consider three lines for the full title if it is required at small sizes, it might actually break better (sense-wise) ASSOCIAÇÃO DO PARQUE/DE CIÊNCIA E TECNOLOGIA/DO PORTO or moving two lines to the right and enlarging it.
Tim
20 Aug 2006 — 9:49am
Decided to make a test on your suggestion, and brought the C back from Neutra condensed. The Kite line coming from the center is the most logical one, the curve line although may relate more with instability than fun, I'm not resting the case I'll leave it o marinate.
21 Aug 2006 — 7:46am
The string needs to connect in the center of the four panels for it to look like a kite. Also, the typical iconic kite also has a tail. Not sure if you can work that in without things getting too busy, though.
27 Aug 2006 — 5:02pm
This is an updated version I've tried to put the kite's tail but it has a readability issue in small sizes.
6 Sep 2006 — 6:09am
Well from a totally different perspective.
6 Sep 2006 — 11:22am
I much prefer the prior options to the last one. Removal of the full text has helped (it could be presented alongside the logo on three lines, if necessary).
Have you tried grounding the letters to the green. Overlapping the letters over a part of the kite. Flopping the direction of the kite.
Just some things that might look nice.
8 Sep 2006 — 1:12pm
Could you add a tail to the kite
8 Sep 2006 — 1:30pm
Rui, the version posted on the 27th of August has more potential, IMHO, than does the latest. I second Dan's suggestion for a tail on the kite. I think that if you got rid of the box and allowed the kite to float freely the whole thing would be more organic and less rigid. You could, for instance, do the acronym, string and tail in the light green ... or the acronym in the blue. But I think you'd find getting rid of the box helps loosen it all up.
9 Sep 2006 — 5:22am
Hi, This are some versions with the tail, and without the box. The other version of the logo exists to give the client two options.
9 Sep 2006 — 4:01pm
In my experience, giving the client two options will guarantee that they pick your least favourite one. Only show them your best work.
- Lex
19 Sep 2006 — 3:26am
I had a meeting with the client. He liked the project, I just showed my best options, but they don't want the kite, because it induces to drifting, and they want to be represented by the idea of network.
Back to the drawing board
19 Sep 2006 — 5:05am
Can I suggest doing roughs first and showing roughs to the client before you go to the computer. With roughs they would have shot down the kite idea right away and refocused your efforts right away. Paper and pencil first