Code Studio: Logo Design Advice/Critique Please

duncan's picture

This is a logo that I am working on for a firm that "prepares development codes." It is a pro bono job that I am doing for a friend, but of course I want it to look nice. I am having some trouble with the typesetting of the name around the symbol.

Please tell me what you think. Any recommendations, advice or critiques will be warmly welcomed.

Duncan Robertson

Chris Keegan's picture

I think the center version works best (centered, letterspaced on one line, in one weight), but I would look at spacing it out just a tad more, and look at the kerning.

lapiak's picture

The tension in the middle of the 'S' bothers me. Try pushing it inwards more for a shorter 'S' and more of a gap in the middle to reduce the tension. I like the one in the left best given that the "STUD" looks compressed in the middle version. The problem with the left version is that the 'C' and the 'S' doesn't align properly.

duncan's picture

Thank you for the feedback. I will have some adjustments up to look at just as soon as I can.

Duncan

duncan's picture

cyanide,

When you say "The tension in the middle of the ‘S’ bothers me." do you mean the "c/s" "S" in the symbol or the "S" in the text?

Duncan

duncan's picture

I changed the way the 2 'c' shapes line up in the mark and made some adjustments to the type. How do you feel about this one?

Lex Kominek's picture

I like the first version of the mark better. How would the first version look if the 'C's interlocked (black overlaps blue on left, blue overlaps black on right)?

Just a note - Century Gothic is Monotype's "rip-off" version of Avant Garde. See here for more info. I'd recommend using either Avant Garde or Futura rather than Century Gothic.

- Lex

duncan's picture

Here are some variations based on suggestions that have been made.

When I switched to Avant Garde the endings on the 'C' changed quite a bit and that made it feel like I needed to change the "C shapes" in the symbol.

Duncan

Ratbaggy's picture

not bad. immediate reactions are that it doesn't really convey flexibility.

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Paul Ducco
Identity Design, Melbourne

duncan's picture

Hmm... I hadn't really thought about it that way, Paul. I'll have to think about it for a little while to see if I can find a way to convey more flexibility.

Though... I'm not really sure it needs to convey flexibility. They are a firm that specializes in plan implementation -- drafting development regulations and preparing infrastructure financing studies. On the one hand one might think "a consultant should be flexible and accomodating to a clients needs," but on the other hand plans and regulations are notoriously inflexible.

Perhaps the interlinking designs could communicate that unified, hand-in-hand partnership with the clients...?

Duncan

Ratbaggy's picture

yeah sounds good.

you know the client best, as long as it communicates a message about the business, in a way that 'talks' to the existing and potential customers, you're 70% there.

keep us posted.

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Paul Ducco
Identity Design, Melbourne

timd's picture

Of the last four you published the top left version is a better iteration of the symbol in terms of weight and composition, I think, if you go with that version you should look at amending the C of CODE to the same angled terminals and slightly widen the E to better match the widths of the other characters in that line.
Tim

antiphrasis's picture

I came by this logo today that is somewhat similar to your logo concepts.

duncan's picture

That is kind of close. Though it is mirrored. Where did you find it?

antiphrasis's picture

Duncan,

Here's where I found the logo:
http://da-flow.deviantart.com/

duncan's picture

It has been a while. Hope you are all still with me. I customized the 'C' in the name and made some adjustments to the mark.

What do you think?

Ratbaggy's picture

heaps better, for my money, I'd lose the 'icon' and develop a logotype, might just be a phase though

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Paul Ducco
Graphic Design, Melbourne

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