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I posted this on another thread about sketches, I think this spot is a better fit.
These are a few initial directions of an identity system for a truck decaling company in NJ. Pretty much they travel the NJ/NY/PA area putting gigantic decals on trucks like FedEx (I worked for them and after staring at that logo for entire summer I no longer see the ingenuity of the "hidden" arrow) and other big names. It's tedious work, blowtorches are involved, and it's blue collar. So that's the background.
I am of course interested in receiving feedback on my work. As most who post their work on these forums, I am very open to criticism.
I only have two jpgs of pencil sketches. My Illustrator sketches are in the preliminary stages.