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Renaming this thread with a more appropriate subject line. It was previously "Logo Typesetting Ideas/Feedback" which you can refer to for background.
To summarize: working on a logo for a bicycle tour company which guides riders on a 38-mile "peddle-free" downhill cruise from the atop a 10,000 foot volcano on beach cruiser style bikes.
Brand Attributes: Safety-minded, experienced, professional yet casual, fun/exciting, and entertaining.
Industry Analysis: Not much to say or learn except that there is MUCH room for design improvement industry wide. No one company has a strong graphic identity.
Projected Media: crossmedia from web, to printed "rack cards," signage, vehicles (vans), clothing (tee-shirts, hats, etc.).
Here's my first B&W iteration. Please be brutally honest. I'm looking for any & all comments from composition to kerning. Meanwhile, I'm going to go dunk my tired eyes in ice water and then shut for a few hours.
Aloha & Mahalo,
ps - I'm aware that some letter pairs in the script face ("C-r", "i-s", etc.) need polishing.