Big Squeeze bold display facing the public

dezcom's picture

I have added a PDF poster with the z changed as per Eben's good idea.

Here is an early look at a display family I started that will be multiple widths of very heaqvytype with italics to come later.

ChrisL

AttachmentSize
DezSqueeze3a.pdf186.45 KB
dezcom's picture

Here is a small peek at the 4 weights:

ChrisL

tonicastro's picture

I like, I guess you're going to use it only in big size, aren't you? You could design one even thinner.

tonicastro

dezcom's picture

Thanks Toni, Yes, large sizes only.

I think I will make a narrower one as well. Perhaps I should call it "Charmin Squeeze" :-)

ChrisL

Lex Kominek's picture

I like it. I wish this had come out a year and a half ago - I might have used it instead of Compacta for a rebranding I did.

You should also make a unicase version if you have time. I find that these sort of fonts look great in unicase.

- Lex

dezcom's picture

Thanks Lex!
I'll try the unicase as well.

ChrisL

dezcom's picture

Here is another take on it with an added weight and deQued tail (detailedQ)

ChrisL

dan_reynolds's picture

That q is a great hybrid solution. You keep the curves you like without having to resort to a tail.

dezcom's picture

It was the tail wagging the dog Dan :-)

ChrisL

ebensorkin's picture

Some of the spacing is not quite right. Look at the t's in Tight. But in general it's quite strong. There is something about the cuts in the Z that catch my eye too strongly. Maybe they could use a different angle. Or find a way to use the horizontal by making the cut less deep. That what I see so far.

dezcom's picture

Thanks Eben! I see that "ti" and "fa" as being too loose as well. Regarding the z, I have to give it more time in absence before I can judge it properly. I was thinking about making thenarrow wedges flat horizontalto line up with the horizontal of the "e".

ChrisL

CFCG's picture

I think that letter "q" without tail makes it cleaner. Regarding the small cuts in letter "z", I think they give more personality to the font.


Carlos Fabián Camargo G.

dezcom's picture

Thanks Carlos!

ChrisL

ebensorkin's picture

Looking again I wonder if the curves I see in some of the others letters should be in the z too. Maybe here:

What do you think?

dezcom's picture

That might make sense! It is the only letter witthout a softness and that would bring it in to the fold. I'll give it a try! Thanks Eben.

ChrisL

ebensorkin's picture

Your welcome! Will you be posting PDF later? I Really like the slight rise in the Main squeeze q btw. Cheers!

paul d hunt's picture

the dot on the i seems to be going the wrong direction. or is it just me?

ebensorkin's picture

You know, I think you might be right.... Chris, can we see it the other way?

stw's picture

Hi Chris.
Very nice work you have done there.
Could it be that the faucet/water tap of the r isn't straight, it looks a bit slanted.

dezcom's picture

OK, here is a PNG with the Eben Z and the i dot at bottom both ways:

ChrisL

dezcom's picture

The line in brown at bottom which says:
"big i jilting dot" has the dot flipped as per Paul's suggestion. The one below it in green is the original way.

ChrisL

dezcom's picture

Eben,
I just added a PDF poster at the top of the thread.

ChrisL

paul d hunt's picture

looking at it now, i think i was wrong about the tittle. sorry, dez. :P

dezcom's picture

Paul, no sweat, it was worth a quick try. The dot the original way (in green) matches the "l" and looks better in a string like "jil".

I like Eben's suggestion for the curve on the z though; that is a keeper! Thanks Eben!

ChrisL

ebensorkin's picture

I have an idea about the dot. I bet you could go either way ( with the curved side orientation) if the space between the dot the rest of the letter was tighter as the letters get fatter. I should say that the narrower faces' dot looks fine to me. But I think the dots on the heavier weights are maybe breaking away from their letters - sort of breaking the grammer of the design. I am attaching an example but keep in mind I am working in whole pixel increments which are unsubtle. There is a big difference between the top & bottom & it's a sub pixel difference. I think I like the top one better at this weight. Let me know what you think.

dezcom's picture

The top one still gives me a problem next to the lower case L. It makes the il combination look too complete, almost like one glyph.

ChrisL

ebensorkin's picture

Your right. The direction does matter.

The more I look the more I get ideas. I will mention them but obviously take them with a grain of salt.

- I noticed ( or think I did) that you have the bottom part of the join of the bottom of the bowl in the q for Big squeeze cutting upward slightly. That looks good. I think the other q's would look better with it too. And other letters too. Like the d. The lc a in main has alternative form that is like the top of the q. It sticks out a little. I might like that even better. The top of the bowl in lc b could maybe use it too. Or be cut in & down at the top join. And I am running on here... but, what about the z? What if it had a rise like you have in the lc a at the far upper left & far bottom right corners? Also I wonder if the crossbar on the t needs to get slightly thicker as the face gets heavier.

Many of these suggestions are a bit chirographic in nature. But the type is somewhat constructed looking. What kind of balance or impression are you going for? I don't have a very clear picture of your intentions with this face and my suggestions are comming from too many guesses about that I bet. There are probably other more abstract ways of making a balance you could be choosing too. Would you tell us about your intention a bit? What faces would it compete with do you think? Does that matter?

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