Which is your favorite logo_?

satya's picture

Hello Typophiles,

Please link your favorite logo(s) to the thread and show us what you liked the most.

Here is mine so far.

ill sans's picture

I didn't even know the Bahamas hàd a logo ;-)
The different steps of the creative process really show how much work was put into what appears to be a simple logo.

Dav's picture

Re: The Bahamas Logo. If you want to take a look at how shamelessly rather well known Austrian advertising agencies 'get inspired' by well known international brands, take a look at this:
> www.cidoc.net/002550.html

( Additionally it tourned out, after the imprint for the related site changed, that the CEO and founder of that agency even also is the head of the local chamber of commerce, subdivision 'advertising and market communications' and a local 'branding expert'. Sure is. :)

( I could post an english version of that article, later on, if anyone is interested in reading it. :)


Addendum: I also told Duffy and the local advertising related media about this. But none of the contacted press seemed to find it worth mentioning.

hey's picture





Bert Vanderveen's picture

Shouldn't logo's that were never actually used be excluded? Like Lubalins Mother&Child…
Well, here is one I did for the municipality where I live.

hey's picture

Bezarama's picture

Mine would have to be the Wool logo - will last the test of time.

Ivo's picture

I like this kind of logo design:

Linda Cunningham's picture

Ah yes: the Wool logo.

Brilliant, classic, and illustrative of the product.

As a handspinner, it's one of my favourites.

Silvermule's picture

Mine is West Marine

nicolaj's picture

What about this one?

claes's picture

i just had to bump this thread for this logo:

it totally defies my beliefs that logotypes should be simple designs that should always work in black/white (which this does but not 100%). it should be a logo that i should dislike, but i think it's brilliant. it feels like an anti-logo logo, something unlike what most logos are or aim for.. and it just works for me in every single way. i really like the type treatment as well.

andrew_baker's picture

I've always been fond of this one. It's the logo for New Life for Girls.

Solipsism's picture

From John Dee, 16th century English court mathematician, astrologist, geographer, magician, and the original 007:

Along those lines, the Masonic symbol:

mjpatrick's picture

xensen has already posted the FedEx logo, which was the first thing that came to my mind, so I won't bother. The concept is both simple and clever (but not overly obvious to a casual eye), and describes what FedEx is all about at a base level.

Aside from that? I think about anything Saul Bass did was sheer perfection.

Bruce's picture

Very pleasurable thread. Does anyone know who designed this logo for Eaton back in the 60s? I saw it as a teen and it was one of the first things that really stirred me to think about lettering and graphic design. Although some of the letter shapes are not as graceful as I might like, the back-and-forth from pos to neg is brilliant. (And I'd venture the designers of the "usa" logo shown earlier were inspired by this, is that fair to say?")

A couple of other points. The mention of Shell and Esso reminds me of a fantastic article in the New Yorker from perhaps 1972 about the creation of the EXXON brand and all the research done to make sure the name meant absolutly nothing (they didn't want it to mean "Your mother eats army boots" in Hungarian or something like that). Much discussion about the development of the logo, too, by was it Chermayeff and Geismar?

If there are still UPS trucks where you live that have the globe symbol on them (instead of just the shield) next time you see one, note the position of the equator relative to South America! I miss the utter simplicity of the original paul Rand logo, but I suppose companies feel they must change (and then designers get work). Interestingly, the Eaton logo is unchanged after more than 40 years . . .

mjpatrick's picture

This is by far the best book I've been able to find on corporate branding/trademarks:

I would say it's within my top 10 reference books not just for logos, but all reference materials as well. Looks like new copies can be had for less than $24, while used copies are going for under $17- that is a steal for this book.


(goes to the book's page on Amazon.com- I used tinyurl because the original URL is so long, I'm afraid it'll mess up the page layout on this great thread, which I am saving)

If anyone has any recommendations for other good logo/brand reference books, I'd sure love to hear about them.

Bruce: I did check this book for the logo that you like, unfortunately it didn't have a listing in the index.

Bruce's picture

I have always liked this design, done by Norman Litman, for the Mead Paper Library of Ideas back in the 60s. The original is all on one long line but I chopped it up this way for easier posting. It's fun to see how really memorable and distinct in personality so many of these logos are, isn't it? And overall, a very expressive design by Litman. (There I go again, starting a sentence with a conjunction . . .) I shot this out of a book -- didn't want to hurt it in the scanner -- so there is some gutter artifact between the B and the LI.

Incidentally, I took this from a wonderful book that I'm sure many of you know, but those who don't should really try to find it (out of print for many years). Ray daBoll's Recollections of the Lyceum and Chatauqua Circuits (Freeport, Maine, Bond Wheelwright, 1969). The entire book is handlettered in his beautiful and unique italic hand. The front section is his wife's memoir of her times traveling as a singer and actress all over the American heartland, and the back is Ray's look at letter forms, handwriting, graphic design, and so forth. A most inspiring book from a warm, caring, not-at-all-corporate artist.

dberlow's picture

/and I don't drink beer.

Bruce's picture

Ahhh. That brings back fine memories . . . In the late 60s/early 70s I attended a small "great books" college (Shimer) lost out in the cornfields of northwestern Illinois. Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven't tasted one since 1972, though.

blank's picture

Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven’t tasted one since 1972, though.

When my partner and I visit his family in Wisconsin I get to drink Leinenkugel. It's amazing stuff.

umlautthoni's picture

This AEG logo has always been one of my favorites. I've always enjoyed Peter Behrens work.

Leinenkugel's Beer - Beautiful example of custom lettering.

Northwest Airlines logo was very clever. The circle suggests a compass with the needle pointing to - where else? - the northwest and visually you recognize the 'N' but your eye completes the 'W' for Northwest.

miles's picture


Solipsism's picture


Linda Cunningham's picture

I'm surprised no one has mentioned Bass Ale, whose equilateral red triangle was trademarked in 1876...

(And for regional Midwest beer, I vote for Point Beer in Stevens Point, WI: as the slogan says "When you're out of Point, you're out of town.")

matthew_desmond's picture

And not only because I happen to drive one. ;-)

rs_donsata's picture

It seems by the Lebron logo that the Lubalin thing is back, I love it.


FlorianCH's picture

That is one of my favorites. Much better than «Triumph» – and damn fine turntables they are.

FlorianCH's picture

Another one of my all-times favourites is the super-classy logo of the publishing house Paul Cassirer.

FlorianCH's picture

Just one more. I have always liked the Hero logo with the tin. The «e» looks a bit strange, however.

T Bones's picture


ayush's picture

Logo of HumInt (Human + Intelligence). The face depicts the Human part and the tilak is the intelligence.

tkot1's picture

I really like the Merrill Lynch logo.

Lufthansa logo, is my second.

mjr's picture

It's not really a "designed" logo, but I have always thought B.C. Transit in Broome County, N.Y., makes excellent use of an already iconic image:

It is the character Thor (the supposed inventor of the wheel) from the comic strip "B.C.", drawn by cartoonist and local resident Johnny Hart. That the comic strip's title and the county's initials are the same no doubt helped, and it is a nice tribute to a "local boy makes good".

(When Hart died a few years ago, a black ribbon was added to all of the buses near Thor's image.)

cyrusselster's picture

I designed it and find it really colorful and suitable for the firm.

oldnick's picture


My own logo, of course…

Although it's a little out-of-date now. I'm down to 138 lbs. from a high of 195, so the Santa-like vibe doesn't quite mesh with the reality.

No matter, I suppose: iLUVfonts.com needs a logo. Submissions are welcome any time: kipnick [at] msn [dot] com. Right now, compensation is limited to bragging rights…

hrant's picture

Nick, you could use what I once submitted to MyFonts back when they ran a competition to find a new logo: a heart with an "F" in it (one possible rendering below, using your Tara Bulbous). The winner of that competition was horribly unusable so they just stuck with what they had before. Eventually they settled on the current one designed by Underware - although the relevance of an actual hand* to type design escapes me (and I'm sure they weren't referring to the use of a mouse).

* And a right one mind you, since most calligraphers know lefties are simply an annoyance.


oldnick's picture


Me likey: excellent choice of typestyles…you brown-nose.

Just kidding: vfbs available anytime.

askrahn's picture

Satya, where did you find that particular logo? It doesn't match the official one.

cariocastyle's picture

Van Cleef & Arpels

Zeb's picture

The Formula 1 racing logo, switching between positive and negative spaces.

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