Which is your favorite logo_?

satya's picture

Hello Typophiles,

Please link your favorite logo(s) to the thread and show us what you liked the most.

Here is mine so far.

Mustard Seed's picture

Yes what a turnaround they have achieved with this: from an ugly nothing shield that seemed to stand for generally being out of touch to a beautiful new age and environmentally friendly, lotus-like flame... am I too generous?... (was meant to go under the BP logo)

dezcom's picture

"I like your humor in graphic design. You must love what you do."

Pieter,

It is a rare case when I get both a client and a project which allows for humor. Most of the time, it is the same uptight stuff we all have to do to earn a living.

ChrisL

timd's picture

My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand*, the helios is attractive and modern but the whole premise seems shallow and cynical.
Tim
*there are probably some schemes which, while not eating into their profits, are also part of this masking exercise.

Jem's picture

Don McCahill's picture

Ben

Can you find the old Ontario Hydro logo? It is another I love, but I couldn't find it online anywhere.

satya's picture

Operation Flood, india
(hand made)


Sony Ericsson

tomas_tmp's picture

It's favorite logo, not favorite bozo.
;)

tomás

thierry blancpain's picture

i like the logo of the swiss federal railway for its pure simplicity (originaly made by müller-brockmann if im not mistaken), including (in the longest version) three languages (german, french, italian).

wormwood's picture

"My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand..." Tim

Well, there does seem to be a trend of petrochemical companies employing hypocritical branding to obscure the true nature of their business. BP switched to a green leafy sun just as the environment became really big news, and then there's Esso's tiger and Shell's, well er shell. (even their name is hypocricy)

And i don't think a single land mammal or crustaecan has benefitted from either of their activities.

Anyone else got examples of branding hypocrisy? Maybe this should start another thread?

Jem's picture

Water care.

dezcom's picture

I am really liking that water care logo. Wonder if they nrrd a typeface to go with it?

ChrisL

satya's picture

Even I liked it...

xensen's picture

I like the MUNI logo too. They had a competition to replace it with a new one a few years back, and a winner was announced with big fanfare. I can't find an image right now, but it had a kind of bomber jacket feel. Didn't take though.

TBiddy's picture

I got two off the top of my head. The first: a timeless classic.

TBiddy's picture

The second: I second Jem's response, Landor's excellent rebranding of BP.

andi emery's picture

oh that froggie logo is awesome!
I saw this logo on a banner when I was in NY a little while ago and it really caught my eye. I think the imagery is just plain neat: a call to the common man/person.

Jem's picture

Re. above:
It's like 6 logos in one!

What about:

BaB's picture

an old classic

lore's picture

All the things you can do with the BRazilian flag...I quite like this one.( Lula's campaign to fight hunger in Brazil using the shapes and colours of the Brazilian flag) although I don't like when they go too literal, I prefer when they just evoke something...

In the city where I'm working at the moment (Brazil) everyone has to have a logo, it's a national obsession, I think even my neighbour's granny has a logo and most of them are really er...weird. I've seen a therapist logo that consisted of an exclamation and a question mark. How weird is that?

dezcom's picture

Lore,
I have been working on a logo with a questionmark and an at sign (@) for an agricultural library. How wierd is that?

ChrisL

timd's picture

That'd probably be an interrobang Lore, weird and not particularly useful to my mind (although it seems appropriate for a therapist).
http://en.wikipedia.org/wiki/Interrobang

Tim

lapiak's picture

There's something compelling about Sprint's redesign:

lore's picture

Nope. No interrobang I'm afraid. Just the two marks next to each other. Actually, I think the ! first and then the ?. The order is important in this case!
And yes, it is totally appropriate (! represents emotions I presume).

The question mark for a library is cool though, I guess it's safe to use ? to represent information.

Nice movement this Sprint little wing or whatever it is. I like wings.

Nick Shinn's picture

I must confess that I designed my favourite logo.
It was for a trucking company in 1979, and wonder of wonders, both the company and the logo are still around. Most amazing, the logo hasn't been swooshed or dimensionalized!
So whenever one of their trucks drives by, I feel gooood.
Of course, if someone else had designed it, I'd probably think it was crap!

dezcom's picture

Looks OK by me Nick:-)

ChrisL

pattyfab's picture

Since someone beat me to FedEx I'll nominate this one. Not the type (or the absurd tagline) but the mark, think it's brilliant

Also love Motorola

and the Westinghouse logo (a classic) which I can't insert here because it's in flash on their site and keeps jumping around like a mosquito.

(least favorite: Verizon!)

Da Kine's picture

I always thought this team logo showed amazing creativity!!!
D~

duncan's picture

Does anyone have an image of "Armin Hofman’s Swiss Expo"? I'm not sure I've seen it.

Duncan

dezcom's picture

I have been googling for it but can't find it. I will look in some old books. If not, I will draw a quick image of it.

ChrisL

dezcom's picture

I couldn't find it so hear is a quick drawing of it which may be off a bit but to the best of my memory, this is it.

ChrisL

duncan's picture

Nice. I like that.

Thanks for putting so much time into trying to find it and then drawing it.

Duncan

Bobby Henderson's picture

I know it's going to sound BORING, and I really hate to admit it. But....

....McDonalds.

Give me a break. I design electrical signs for a living. I defy anyone anywhere to give me a more effective example of long distance legibility than those damned golden arches.

McDonalds signs in construction and design are garbage. One reasonably good thunderstorm and our sign company's service crews are out replacing lots and lots of modules in those freaking things. They're junk. But they are extremely effective.

You can be 3 or more miles up the Interstate and just by that glowing shade of yellow you know it is indeed McDonalds. Just from impulse buys based on the sign by itself it is estimated the average McDonalds makes more than $600,000 per year just on people seeing those arches in the distance and deciding to hit that place rather than another restaurant whose sign is not quite so legible at very long distances.

ffub's picture

I'll second the Underground and British Rail logos already mentioned.

I also really liked Penguin's, although it's evolved a lot over the years.

thierry blancpain's picture

this should be the original logo. the "expo 64" took place in lausanne, switzerland.

satya's picture

wow! i loved that swiss expo identity.

dezcom's picture

Thanks Thiery. I see I forgot about the opening at the bottom :-)

ChrisL

satya's picture

dezcom, its fine because entries are closed now anyway ;)

dezcom's picture

LOL! Satya,

I guess since 1964, the exhibit is closed :-)
I was a junior in collge then!

ChrisL

satya's picture

Favorite created by me.
I made this identity for my schools 'TEA Canteen.while having tea:) Its the same word reads in hindi and english with same mean . We call tea as "CHAI". a person who dont know english will read it "chai" and a person who don't know hindi..will read it as "Tea". Chai/Tea available.

in hindi "chai" will be written like this....

Jem's picture

Linda Cunningham's picture

The MUNI worm is great, but my vote goes to CN -- my dad worked for them for 42 years.

Jem's picture

satya's picture

Swastika is in my heart.

Lex Kominek's picture

Don

Here's that Ontario Hydro logo. I've always liked it too.

- Lex

cerulean's picture

Ha, Chris, a new find for the Atph@bet!

Satya, I like that bilingual sign. Funny thing: "chai" has become a "passport word" in English - to mean a specific tea prepared a specific way. (Other examples include "sombrero", "biscotti", and "anime"). People have even started saying the redundant phrase "chai tea."

dezcom's picture

Thanks Kevin! :-)
... and I'll have a Chai Tea Latte with skim and a sombrero biscotti with that ;-)

ChrisL

thierry blancpain's picture

yep, in switzerland, chai is used, too. rather in asian- or alternative restaurants/bars/cafés, but here it just means a tee with cinamon and the stuff you usually find in a chaï. i even got served a normal black tea with a bit of cinamon at the top, but thats.. the worst example, normaly they're ok (but surely dont taste like the real deal).

franzheidl's picture

a recent fave of mine…

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