A modern master

John Hudson's picture

As further evidence of the growing public consiciousness of type design -- following close on the heels of Matthew Carter's recent radio interview in the USA -- this month's Vanity Fair has a photo feature on 'Modern Masters' that includes Hermann Zapf, looking very distinguished in his study, surrounded by objet de type.

Nick Shinn's picture

It's nice for typography to get recognition in the mass media occasionally, but a couple of items doesn't constitute a trend.

Remember when Hoefler and Deck were in Wired?

Another snippet: in eye 50 (the latest, winter 2003, "typography" issue), a short story about an Australian newspaper that ran a feature on Stephen Banham's "Death to Helvetica" campaign.

Anyone in an obscure line of work (Notwithstanding Crime Scene Investigators) can relate to the puppeteer in "Being John Malkovich".

eolson's picture

True enough Nick, but Zapf looks mighty smashing in a suit!

John Hudson's picture

Nick, Wired and Eye are both niche market magazines. National Public Radio and Vanity Fair have a very much broader audience, which is something fairly new in terms of public consciousness of type design.

Nick Shinn's picture

Wired had a mighty big niche before the bust, 400,000 in 1998 when it was bought by Conde Nast. Vanity Fair has a circulation of 1.1 million. (Thanks, Jeeves.)

Yes, eye is a small circulation journal, but the newspaper that carried the story about Banham was a mass-circulation, daily mainstream paper, The Age, in Melbourne, Australia.

I'm sure there are occasional stories in various countries' national media about type design, but they will always be isolated incidents.

I was on the front page of the Montreal Gazette and in several other papers across Canada in 2001 when I designed the Richler typeface, and was even interviewed on TV (wearing a tuxedo, actually, Eric, on my way to join the glitterati at the Giller Awards). That was my 15 minutes!

gerald_giampa's picture

I made it in "Flare Magazine". Along with other super male models.

Headlines "Man Cast type from steel". I really thought that made me super

kegler's picture

Anyone in an obscure line of work (Notwithstanding Crime Scene Investigators) can relate to the puppeteer in "Being John Malkovich".

Are you refering to the fact that the puppets were based on WA Dwiggins marionettes? ( a very round-about way for typography to get mass media attention)

Nick Shinn's picture

Not really (I didn't know that).

In the movie, the puppeteer's fantasy comes true, and puppeteering becomes recognized as a major art form. Actors give up mere acting, to learn the craft from the maestro, and become puppeteers themselves. The annual puppeteering "Oscars" become a huge media event.

"And the award for best typeface goes to..." (billions around the world are glued to their TVs)

hrant's picture

> "And the award for best typeface goes to..."

Vincent Connare, duh.
Or the mystery guy who made Chalkboard, same difference. ;-)


karen's picture

Wow! Scans please please.

kennmunk's picture

Jan Kj

hrant's picture

Karen, scans of what? Vincent prancing around Cannes?

Kenn, pretty interesting.


eomine's picture

Scans of Zapf in VF, Nick in Montreal Gazette, Giampa in Flare, etc...

Joe Pemberton's picture

This thread is hilarious. Pictures please!

Syndicate content Syndicate content