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Hello everyone. I would appreciate any critique you have regarding the following logo.
The background: www.ontosoft.de
I did the site and the logo last year. The logo had to represent a lot of concepts for one sign, I believe. The stars are "beginning" and "end", the swooshes are "ontology" and "software". Finally this year, the guy is going global and I managed to persuade him, that the old logo is not really *that* nice, though it was my job to do it. :-/ The focus is IT and new technologies; the audience ranges from managers to state institutions to students; ages from 20 to 60; different nationalities, different cultures. We've already had a lot of variants discussed and tried out, but neither seems to work. He is still into swooshes, I am more into typo play. Here is what I have right now. The variant with O-matrix is just there to show you, what I've tried and what was already declined. I thank you for your constructive critisism.
Also, before you start - the variant 1 was not presented yet. Variant 2 was presented yesterday and was marked as "hmm... nice, I like it", the variants 3 and 4 are just my personal favourites, though the client hates both of them.
I thank you.