Dob - running out of ideas

lars's picture

k, first of all: this is nearly the first logo for client i do. dob - der online berater (which is german) means something like the online consultant (not my idea).



spacing isn't adjusted yet. i'm running out of idea. dob are 3 nice letters (form), aren't they? nevertheless i'm stuck.
no.1 > my first idea (:// from http, as it has to do with online)
no.2 > my 2nd idea, which looks too much olympic / audi like
no.3 > the client idea, which i don't like

anyone wants to play with dob ... it shouldnt be that hard, i thought these 3 letters match very well, but ... help! thanks: lars

Dan Weaver's picture

Lars have you investigated cap DOB and der online isn't as important as Berater is it. Try making Berater larger and stronger and make der online smaller, just a couple of quick thoughts

Dan Weaver's picture

Here are some thoughts Gif Ideas

lars's picture

thanks, i'll give it a "redesign" and repost that one for critiques.

tomzl's picture

Lars,

Maybe you should forget about no.1 This :// has really been done for too many times. No.2 might not be "breathing" enough. Beside that it could become quite unlegible in B&W. I would recommend no. 3's further development anyway (altrough its a client's idea), but probably you should choose a font (or develop the d,o,b letters yourself) which actually is symmetric, so that b is a mirrored d. Including all the necessary optical corrections of course.

Daniel's opinion about dividing the importance of the words is also interesting, but I think that Online and Berater share the same level (there is many of other consultants and many of other on-line services). I think the only word which could be at lower importance level is the "der" article.

tomzl's picture

Excuse me for that double post. I had some server troubles.

Dan Weaver's picture

Matjaz, often here you get a server error when posting, just go back and then hit topics again and like magic your post is posted. It happens alot.

Ty Wilkins's picture

When I hear "DOB", I immediately think of the abbreviation for "date of birth", but you are probably able to avoid that since you are working with German.

What about something like this?


The font is Helvetica Neue 93 Black Extended

Ty Wilkins's picture

Who is the intended market for this logo? Are you seeking to reach other tech savy people or just your average joe? Are you trying to appeal more to a certain gender, age group, etc?

Ty Wilkins's picture

Here's another variation with the "D" and the "O" overlapping. It may help with the legibility of the "B". I also added blue because of its technological assocations.

tomzl's picture

I still think that the D letter has lower importance level than O and B. It stands just for an article, while O and B stand for a "real" words. According to that, I am not sure that DO could work in a conceptual sense.

tomzl's picture

Oh, yes, I am sorry. I have noticed right now that this vertical ligature should form a B letter. As you can see it is not as obvious as someone could think. The possible solution could be cutting the D's steam, so that just a curve remains... Or maybe showing only half of O. In that case B could be much more readable.

Ty Wilkins's picture

Does this help the legibility of the B?

hrant's picture

Nice!

hhp

lars's picture

indeed nice ... i maybe still have a chance to change to logo, as i started but did not finish the job by now. thanks!

steve_p's picture

Oh, OK, if its still not too late...
I had some ideas when I first saw your original post, but didn't have time to do anything about it.
If you're still open to suggestions, and going back a bit to your original post, maybe try a face where the d and b are reflections...
dob

To be honest, I think the vertical-ligature-b is going in a better direction, but it may be a little too much for your client, so I thought I'd add my thoughts, just in case you need some more ideas to play around with

hrant's picture

Hey what about emulating the MIT Press logo*? Like "ololo", or "clol<reversed-c>".

* Not the crappy Template, but the sticks that spell "mitp": http://mitpress.mit.edu/bookstore/

hhp

lars's picture

steve: this looks like the one i'm using now ;) i'm now using ff typestar for it, which has a mirrored b/d ... i'll upload the current version as soon as i'm back home. thanks: lars

raja's picture

I'll try this again..Lars, here's another idea, based on the :// charactersDOB

kris's picture

Here is a "d" & "b" logo for a new zealand brewery,
Dominion Breweries, or db breweries
which is quite similar to the above ideas.


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