Key by Alias

hrant's picture

What do you think of this font?
http://www.veer.com/results.asp?image=ALT0000112

hhp

fonthausen's picture

No, I wouldnt get out of bed for it. Might do well in display, not in text.

Jacques

hrant's picture

Yeah, what about as a display face to accompany FF Eureka in text? (With this latter tracked tighter - it's too loose for readability.)

hhp

fonthausen's picture

Mmmh....

Mmmmh.....


It does have similar forms. But even if Eureka´s curves could be better, this font is too 'destructed' to me to be combined with Eureka. Even if Eureka gets this Techno look as well, used in big sizes.

Jacques

PS: What is your story with this type?

hrant's picture

Story?
I'm just paying attention to designs that apply a certain rigidity to the conventional humanist structure, especially ones with what I'm calling "Latin slab" serifs. Key is admittedly an extreme case. Better ones are FF Zine, FF Olson, Parkinson's Azuza and The Foundry's Form. Why am I paying attention? I guess because of Patria. I like the "honesty".

And it's the next trend in text fonts, baby! :-)

hhp

Miss Tiffany's picture

Hmm. I kinda like it. Does that make me rebellious? Nah, seriously it reminds me of PMN Caecilia or TheSerif at Lucas Fonts. Maybe this could be used as a less straight-faced version of it?

Miss Tiffany's picture

yeah. nobody faint, i just used code.

kentlew's picture

Although there is some superficial resemblance between the faces you mention, Hrant, and Key. There is one 'key' difference. While FF Zine, FF Olsen, Azuza, and Foundry Form all attempt to invigorate traditional forms through a contemporary medium and within a digital vernacular (an avenue which I think traces its roots to Swift), Key is just messing around with some shapes:

[from the Veer website] A bold, chunky typeface . . . that explores the manufactured or prefabricated aesthetic: construction from a set of graphic shapes. Letters are treated as individual graphic elements within a set grid. This is an aesthetic based purely on the look of the graphic form . . .

The others are admirable, hard-working typefaces; I think Key is in a different class -- not refined enough for text, too blocky, in my opinion, for more than the occasional whatchew-lookin-at?, I'm-so-rebellious, Rolling Stone headline.

-- K.

kentlew's picture

Nice code, Tiff. ;-)

Stephen Coles's picture

I am so very, very proud of Tiffany. I taught her myself.

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