Need Feedback on "logo"

marshimaro's picture

Hey there.

I am trying to define my own companies logo.

Heller means "brighter" in the german language. Therefore i want to use a abstract "SUN".

The letters are constructed. But something is wrong- especially with the "e" `s

I cant figure it out.

Please check.

marshimaro "heller"

"According to your tips i changes some thing" Please check. thanks

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Grot Esqué's picture

The horizontals are too thick.

(Edit-a-bit: the horizontals of the e’s. Maybe excluding the middle one. :^)

Chris Keegan's picture

I think "l" should be thicker. I think the radius of the corners is too large. The left side of the "e" looks too thick. The counters in the "e" look too small.

SuperUltraFabulous's picture

Hi there: the star or the sun seems a little too small in relation to the size of the word heller.


ahellerax's picture

I completely agree with SuperUltraFabulous that the sun graphic should be larger. Right now it looks like an asterisk, which (at least in America, I don't know about elsewhere) means that there's a footnote attached, which may not be the best message you want to send with your logo.

As far as the type goes, I would recommend that you use a typeface that already exists instead of trying to create your own. There are fonts out there made by designers taking into account minute details that you or I would never even catch. It'd be easier but more importantly you'd definitely end up with a better and more professional looking logo.

marshimaro's picture

Thanks for your comments. really interesting as i have no clue about type design.

as far as ahellerax goes i should stop doing that and looking for a already fixed one.

Does any of you may know some fonttypes which are similar to my more or less desired appearance. ?

Thanks a lot.

Lex Kominek's picture

I actually like your constructed "font". A couple of questions though:

1. Why is the second 'e' different from the first? The counter is much bigger in the second one, and I think it looks better. I agree that the horizontals (especially the bottom one) should be slightly thinner in the 'e'.

2. What type of company is this? When I look at it, I think of power tools. Do you make cordless drills? If so keep the logo. Do you make fancy pastries? If so, dump the logo.

The size of the star/sun/asterix actually works for me. Try placing it in different positions (such as before "Heller", as the counter of the 'e's, &c.) and see what happens. I also like the rounded 'r' better than the one with the 90 degree corner.

- Lex

marshimaro's picture

Dear Lex,

I like you :-)

Please check the changed files. I corrected the horizontals as well as the "l"`s.

the company is a creative studio. not much to see yet.
I am a architect and we are doing webstuff, 3d animations, art directoring etc...

thanks for your eyes.


p.s i could not attach images to this reply. so i attached them to the forst post ?

timd's picture

I think the problem with your e's are that they are slightly too short, in the way that in a more conventional typeface the rounded characters are slightly taller than the squarer characters to visually compensate for their shape so that in a line of type they appear to be of the same height. Try slightly increasing the height of the e's (or reducing the height of the r and the lower part of the h) until they appear to be of equal height. I like the shape and position of the sun/cog/asterix (partly because it is ambiguous and has that missing footnote feeling), although you might have to enlarge it or reduce its points for some uses.

You need Flash to upload an image into a reply there are guidleines at the top of the general Discussions forum.

marshimaro's picture

Thanks for the comments on the "e". I will work on that.

I also changed the proportion between the vertical and the horizontal in the "e". /sorry i dont know the ecaxt words...

The second image shows a more condensed option of the e.

What do you think, ?

marshimaro's picture

I now changed the position of the e and pushed it slightly down.

timd's picture

I meant that the e's should actually be taller than the x-height, the overshoot should take place at the bottom and top of the letters and only needs to be very slight. I think you can also reduce the open counter of the h horizontally which will improve the kerning of the logo as well.


mikeb7's picture

in my opinion the e's are standing out too much and are scrambling the logo.. and i think the top bar of the e's is thicker than the one of the h and r

nice concept so far though

Ratbaggy's picture

typography aside, what happens when you reproduce the logo at a realistic size?

Paul Ducco
Solid Creative

marshimaro's picture

Thanks for your infos..

I printed the logo in small sizes. Seems to be ok.
Problematic will be the Flash/webthing... I will check.
Thanks for the hint Ratbaggy.

I will put your suggestions into account.

cheers marcel

heller * | design studios

Grot Esqué's picture

The E’s are too tall now. Could it be sligthly lighter?

Isn’t there a design company called Heller? Orange Helvetica in the logo?

Edit-a-bit: Found it.
There are quite a lot of companies called Heller, it seems.

marshimaro's picture

There are many out there.
Also big and famous fish.
But most of them aren`t architecture/design orientated...

thanks for the tips. i will put them inside...

heller * | design studios

Ratbaggy's picture

Looking good Marshi.

The asteriks I'm still unsure about.

Paul Ducco
Graphic Design, Melbourne

dylan's picture

I agree. I'm wondering if you've already explored other options for the asteriks...would like to see them. The current feels...may I say it, 'generic.' How could you 'own' this mark?

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