MetLife goes animated hand-lettering

Norbert Florendo's picture

I just saw an interesting TV spot for MetLife which is made solely of letters, mostly animation of hand-drawn "IF" --

This link takes you to the main "IF" page. Play with the mouse-overs on various "ifs".

Then click the "Watch T.V." link in the upper right corner to watch the TV spot.

Trying to find out who actually did the creative on the spot, but the New York Times credits both Foote Cone (business-to-business) and Y&R Advertising in New York (consumer) as MetLife's agencies.

Stephen Coles's picture

Pretty cool. Some of the IFs on the web page seem hand drawn, some are fonts. Please someone hold me back from attempting to identify them all. I already wasted a Saturday afternoon on the "Thank You For Smoking" titles.

andi emery's picture

OH man, that was like an hour wasted on that site! (You know you're a typophile when...)

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