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(x) WonderBra (old logo) - ITC Grouch {Patricia}
Posted by cedilla in
20 Jun 2006 — 2:50pm
20 Jun 2006 — 2:50pm
Hello,
Here at the office, we're having a debate : Is the old WonderBra logo 100% customized or was it made with an existing font ?
Can anyone help us ?
Thanks a lot in advance !
.
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20 Jun 2006 — 3:15pm
ITC Grouch!
That 'n' looks customized (and awful) tho.
20 Jun 2006 — 5:57pm
Super-tight kerning. Is it in or out right now?
Is this a 70's thing or an 80's thing?
20 Jun 2006 — 6:51pm
Super-tight was a '70s thing. Still relatively tight in the '80s, but on its way out. Designers setting things super-tight now are making a reference to the '70s. I don't think anyone thinks it's a better way to set type the way they did back then (and they did!).
20 Jun 2006 — 7:02pm
My copy of Rolf Rehe's book on readability had overlapping text on the cover.
ChrisL
20 Jun 2006 — 8:20pm
On a personal note, when I became seriously interested in type during high school in the early '70s, it was this super-tight style that got my attention, and I enthusiastically imitated it on things like the school paper and yearbook. By the time I was employed as a designer in 1976, my tastes in spacing had become a bit more sophisticated. Part of me still likes the look, while the rest of me wonders what they were smoking.
20 Jun 2006 — 9:27pm
I don't think it had anything to do with the smoke, but rather the tightness of the jeans and lack of oxygen. :^>
20 Jun 2006 — 9:30pm
Well for this logo I think the impression that the type is busting (so to speak) out of its seams is particularly appropos.
21 Jun 2006 — 2:24am
Why single out the 'n'? – It's all a bit lumpy.
Nick Cooke
21 Jun 2006 — 5:00am
Tiff and Patty both have harnassed the issue :-)
ChrisL
21 Jun 2006 — 7:32am
Hey! Thanks a lot everybody. That was super quick!