(x) WonderBra (old logo) - ITC Grouch {Patricia}

cedilla's picture

Hello,

Here at the office, we're having a debate : Is the old WonderBra logo 100% customized or was it made with an existing font ?

Can anyone help us ?

Thanks a lot in advance !

.

pattyfab's picture

ITC Grouch!

That 'n' looks customized (and awful) tho.

seventy7's picture

Super-tight kerning. Is it in or out right now?

Is this a 70's thing or an 80's thing?

Mark Simonson's picture

Super-tight was a '70s thing. Still relatively tight in the '80s, but on its way out. Designers setting things super-tight now are making a reference to the '70s. I don't think anyone thinks it's a better way to set type the way they did back then (and they did!).

dezcom's picture

My copy of Rolf Rehe's book on readability had overlapping text on the cover.

ChrisL

Mark Simonson's picture

On a personal note, when I became seriously interested in type during high school in the early '70s, it was this super-tight style that got my attention, and I enthusiastically imitated it on things like the school paper and yearbook. By the time I was employed as a designer in 1976, my tastes in spacing had become a bit more sophisticated. Part of me still likes the look, while the rest of me wonders what they were smoking.

Miss Tiffany's picture

I don't think it had anything to do with the smoke, but rather the tightness of the jeans and lack of oxygen. :^>

pattyfab's picture

Well for this logo I think the impression that the type is busting (so to speak) out of its seams is particularly appropos.

Nick Cooke's picture

Why single out the 'n'? – It's all a bit lumpy.

Nick Cooke

dezcom's picture

Tiff and Patty both have harnassed the issue :-)

ChrisL

cedilla's picture

Hey! Thanks a lot everybody. That was super quick!

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