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This is my first post on this forum, but i've been reading it for some time now. I'm not a very good typographer, so therfor my post.
Currently i'm - pro bono - doing a design on a a logo (+ID) for a charity non-profit organisation. They were called GNSI which stands for Ghana Netherlands Schoolfeeding Initiative. I've already convinced them changing the name in SIGN.
The Identity should:
a. Reflect what they're doing
b. Have a professional (non activism) appearance / and be positive
SIGN's main activities are:
3. (economical) developement
I've tried to capture this in the ID by creating a iconic alphabet. The style is referring to schools (and cutout / potato stamps).
The logo is not a fixed logo, but a constantly changing combination of icons and a 'wordmark' (for eg different on letterheads and businesscards). This is because I feel that the icons themself should not represent the organisation. (added two examples of possible logo).
I would appreciate some pointers and critique.