vibe salon spa logo

ldredden's picture

Hi,

This logo is for a urban spa with a very modern aesthetic. Their clients are late 20's to early 40's. I have drawn it from a combination of different typfaces. I need some help on the tracking and anything you think is not working.

Thanks, Lisa

Chris Keegan's picture

The "e" looks cut off.

raph's picture

The "salon | spa" text is Avant Garde. If I had to guess, I'd say the "vibe" part is custom-drawn - in several details it doesn't look quite like what a real font designer would do. [now waits until somebody points out that it is a font, and from a famous designer, no less]

ldredden's picture

yes it is a combination of a couple different fonts as i have mentioned, but i do not know what it is, it you could tell me so i can use it.
Thanks

I have found the proper typeface and used it. i need some feedback, opinions, or is there a typface that would go better with FF Tyson then avant guard?

Miss Tiffany's picture

The counter of the b makes the character as a whole appear to narrow. I wonder if correcting this will help the e feel more correct.

Miss Tiffany's picture

I also don't understand why the o is red. It seems to be an accident.

ldredden's picture

I will try inlarging the counter of the b. Also the o is red because my client wanted the i upside down to look like a ! they wanted it red. It is not working very well i am wondering if having a solid o will help. I will try some things.

Thanks

paul d hunt's picture

if they want an !, then shouldn't the i be red as well? i think it would hold together if the i were red and the red o were a heavier weight than the rest. then it would be seen as more deliberate and not just a mistake.

ldredden's picture

In this version i enlarged the "b" counter and made the i red as well as made the "o" heavier. Is it working better now?

paul d hunt's picture

i think the red o is still too small and far away to be read as the point of an exclamation mark. perhaps increasing the size of the salon|spa line and moving it a tad closer to the vibe line would do the trick?

Miss Tiffany's picture

I think you should try not spacing the letters and then tightening up the linespacing. This will get you closer to an exclamation point. I'd also suggest a lighter weight for vibe or a slightly heavier weight for salon|spa. I have a feeling that because you are trying to conjoin the lines you will have more luck with this.

ldredden's picture

how's this?

Miss Tiffany's picture

for the solution you are aiming, this is probably closer, but even still the letter-spacing in 'vibe' is far too loose. you've eliminated the ability to letter-space with your desire to join the two lines together with one visual glyph.

satoru's picture

sorry, new to the boards, so i don't know if its bad form to post image-based suggestions...i think you need to cheat bits of the face (make the 'e' a bit larger, make the ascenders on the "i" and the "b" taller, trim the divider line between 'salon' and 'spa') and go for a little contrast in weight between the tyson and futura (?)... and i agree with all other posters about tightening up the linespacing on 'vibe'...i'm attaching a jpeg to show what i'm thinking... anyways, a great idea lisa, hope the project goes well!

Chris Keegan's picture

It's getting a bit too busy now I think. I like the "i" in red, but I would look at keeping it separate from the salon/spa. I think you're close, overall it has a good feel to it, just needs to be finessed.

stw's picture

I think it looses the character of the origin letters too much! You cant read the word any longer

Instead of vibe salon | spa you read:

v | be
salonispa

Dont enlarge the i but i agree with the rest. maybe you could read the subline better if you make a hyphen instead of a bar to seperate the words

Dan Weaver's picture

Elimiante the extranious line vertical slash between salon spa. Its not needed. Also look at making Salon a cap S and Spa a cap S you already have an l, it might work better

Hamilton's picture

I'd be tempted to replace the | with an ampersand (same shade of grey).

Ratbaggy's picture

I like the style the original 'V' casts (not COMPLETELY sold on the shape) and feel that if the additional letters 'ibe' were created around matching the style, grace and slight "sharpness", devilish look you'd be on a winner.

I don't mind the inclusion of the exclamation mark, but not totally convinced that it's not taking the identity too far.

Looking good though.

Communication Design, Melbourne

ldredden's picture

Thanks for all of the comments, I have taken them to heart.

Here are a couple different versions. I have tightened up the letter-spacing of vibe and extended the "b's" ascender and also tried some of the mentioned solutions for salon spa.

j_polo9's picture

I like it. Though i like the thinner weight of the origional. I don't particularly like the Avant Garde use or colour. What about all of the subtitle in red? Also they red in the logo will look a bit odd with just the i in red when not used with the subtitle. Might just make all the type the same colour.

And the ampersand isn't terribly interesting. maybe find a better one to use...with a different font altogethar :P

stw's picture

i also like the thinner version of your first post. And the V looks nicer in it too.

iggyboo's picture

its ok. Iam sick and tired of ! being used in logos. I'd rather just see VIBE but it may not speak to your clientelle who could be the espresso drinking oh my god iam using my cell phone what about my nails types... just being honest and sarcastic at the same time.

Honestly, salon logos are tough the letter face is very stern and gothic you used and the ! is very scientific... think thinner, think cleaner.. drop the ! thats just my two cents worth of opinion though.

Joe

ebensorkin's picture

The last E in Vibe seems weak or thin to me next to the other characters. Both in the main sroke & the middle bar.

What if instead of the ! ( which I don't quite get the point of; even though the excecution is starting to work now. good job BTW! ) the i or the verical in the b were made of a wiggling line. It would be VERY 80's but... then again so is your font!

j_polo9's picture

lol I imagined it with a squiggly line and am reminded of L.A. Looks hair gel for some reason. The whole 80's vibe i think. Doh a pun.

Miss Tiffany's picture

I'd be willing to bet that you could just use the exclam as the letter-i and not involve the line 'salon & spa'. I'll agree that the font has a timewarp stamp on it, but with the right colors and environs it could be kinda fun.

ebensorkin's picture

I don't mean bad 80's; in fact 80's hair could be JUST the thing. The 80's are 'in' now arn't they? Or what happened with that. I am in Alaska and we are just getting to the 90's now. Sorta.

And yeah, that hair gel thing. And some kind of tune from Yello...

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