New to Typophile? Accounts are free, and easy to set up.
Specifically, a logotype is defined as only the typographical portion of any unique or logo, although confusion amongst the definition of this term is rather prominent today. The logotype can be presented as a separate entity from its accompanying mark, and may function independently from a graphic or pictogram. A prominent example of this term would be that of the FedEx logotype, which serves as the main vehicle for branding and advertising for FedEx.