New to Typophile? Accounts are free, and easy to set up.
Having lived in the UK for an extended period of time and recently moved back to my home country of Malaysia, I found it fascinating how dominating the usage of Sans Serif is in the West. Furthermore, usage seems to be completely limited to the following fonts or their derivatives;
DIN / Blender / etc.
Every website and corporate signage appears to be using at least one of the above. I once spoke to a typographer from a Big Agency that will remain nameless who essentially said the above are all you need for readability from a long distance, and as such these fonts will continue to dominate. Serif gets dated quickly and is not good for prominent signage display.
I found the above statement fascinating, and I was wondering what your opinions were on the subject.