Massage therapy business card

glutton's picture

Any suggestions on color, format or type? It's a two-color job, for starters.

As far as type goes, I went with Zapf Humanist. I was leaning toward any of the less "mechanical" Adobe sans faces like Eurostyle, Geometric231, Officina Sans, or Rotis. Any thoughts on the all lower case thing?

The card:

anne1

Close-up of text area:

anne2

hrant's picture

I think Optima is working great here.
Just the full-height numerals look too big on the 3rd line. And I'd superscript the "th". And use small mid-dots instead of periods in the phone number. And maybe replace the comma with a mid-dot. And move the box slightly to the right.

hhp

glutton's picture

Hi Hrant,

Thanks for taking a look-see. Did I use Optima? I thought for sure I'd used Z.H..

Yeah, that's a good point on the numerals. That's a made-up address so it may not be an issue -- I'll wait and see what the real address is before I decide what to do.

eomine's picture

Zapf Humanist is Bitstream's version of Optima.

beejay's picture

John, I like the radiating lines and the color seems to be a nice approach. Is the client
really in Tucson? I did some hard time there.

I don't care for the name, title, address
etc. all in the same text block with no distinction.

And Optima, while a great typeface for its time,
imo, radiates a yucky aura -- 80s, banking, real estate.


bj
<font >

hrant's picture

> real estate

The first time you said that I didn't say anything, but now I gotta ask:
Where did you get this Optima/Real-Estate angle? I've seen them use Optima Bold in all caps, but really, the main thing Optima is associated with is cosmetics. Which makes it a great choice for masseuse: not too predictable, but a fruitful association.

hhp

beejay's picture

Take a second look at the Real Estate Magazines,
Realtor Ads, Realty Companies in any
specific geographic region.

Lots of optima.

If you were to put together a logobook for the
banking industry, I bet you'd see Optima quite
a bit.

The face, to me, is one of those stale typefaces.

hrant's picture

Well, I certainly I agree that it's generally stale.
And it even has some inherent problems too, like being too gray.

The really good news is that Optima has had an idiosyncratic revival:
http://www.creativepro.com/story/feature/20399.html
Really a breath of fresh air.

hhp

glutton's picture

BJ -- maybe a modest horizontal rule separating the name from the address?

Actually, I think the client's in Iowa... I'm doing this work for a buddy who's farming it out to me.

beejay's picture

Linotype had some Optima Nova stuff in the
TypeCon goodie bag.

I'll check it out again.

I recently had a discussion with someone who
insisted on using Andale Mono for something.
I told him that was a face to avoid.


In the bag of typefaces to avoid in general, I'd toss in Optima,
the Apple System Fonts, the
early 90s overused Emigre stuff,
and the 'tawdry'* stuff that sometimes comes in a big free bundle.

Of course, there are appropriate uses for these, but not as a general logo workhorse, imo.

bj

* tawdry is a stolen description from another thread


hrant's picture

Yeah, they sure got a lot of stress over there.

hhp

glutton's picture

BJ -- I'm not married to Optima. Can you suggest a similar sans?

beejay's picture

Hmmm, I personally use a lot of display faces and custom faces.
I don't have a great knowledge of how sans faces perform,
although in recent threads, there have been
quite a few good suggestions by Kyle, Keith, Tiffany, HD, et al.

You can get a single weight of FF Danubia for $40.

bj

glutton's picture

Thanks for ths suggestions! Hmmm... I like DynaGrotesk the best of the lot.

Still, I'm kind of leaning toward keeping Optima. It may be overused, but I'm sure Anne won't lose any clients over it.

beejay's picture

great list Tiffany.

btw, to clarify, FF Danubia shows up as unavailable in
a single weight, but there *is* some FontFont outpost
that sells it in a single weight...i checked
a month ago or so, just can't remember which one.
And I think it's two weights for $40.





beejay's picture

>>Optima, please don't stone me, is one of
those faces waiting to be rediscovered and
re-used in a new way.

If it was used nicely in an Fashion Magazine ad, I wouldn't have a problem.

But because it shows up in two logos in the critique section within a few days
of each other...it's uninspired and stale, imo, as a logo solution.

I'll shut up now and sip the Kool Aid. :-)


bj

glutton's picture

BJ and everyone else -- what are your thoughts on Gill Sans Light?

marcox's picture

Let me second Tiffany's suggestion of Shinn. Lovely caps, interesting lowercase, with a slightly feminine quality overall. I think it would make an excellent choice.

glutton's picture

I believe that was 10 point. Or maybe 12. But not absurdly small.

Joe Pemberton's picture

I thought this thread was going to tell me about business
cards that provide massage therapy... Hmm, how about
aromatherapy business cards? Just crush them in a
potpouri dish? (I need more sleep.)

Miss Tiffany's picture

How about DynaGrotesk from Storm?
or
How about Anisette Petite from Typofonderie?
or
How about Agenda from Font Bureau?
or
How about Extension from Red Rooster (at Veer)?
or
How about Lesmore from Red Rooster (at Veer)?
or
How about Shinn from Red Rooster (at Veer)?
or
How about Radiant from Red Rooster (at Veer)?
or
None of the above because none of these are appropriate.

:-)

Hmm. Maybe I should get back to my lunch.

Miss Tiffany's picture

Linotype's Syntax is pretty close to Optima (ok, so kinda close). Optima, please don't stone me, is one of those faces waiting to be rediscovered and re-used in a new way.

My only issue with your card (her card) is not using uppercase in the proper places. And perhaps. italicizing, "Message Therapist". Maybe?

Miss Tiffany's picture

John, I don't think Gill Sans light needs to be spaced a bit looser when you use it. And, because it is so thin, and you are reversing out the type, it will be swallowed whole by the ink unless you use it quite large. Which reminds me of a question I had for you yesterday. What point size are you using?

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