That looks a lot like the Apple substitution font...

called I think “Adobe Serif”

I had a long list of close matches but then the servers went down. So a shorter list then, aye? Times Europa. It’s not it but it’s pretty close.

I think Patty’s right. That explain the wacky widths. See ’U’.

okay, so this may be an odd question, but how does one “use” a substitute font?

Educate me!

You can’t — the substitution fonts automatically kick in when the fonts the text originally was set in is missing. Why would you want to use the substitution font?

I don’t... I need to figure out what the font is that was used for this and use it on a rebrand. So if you can’t use a substitution font, whoever used this must have used something else, right? Man, who’d a thought this would be so difficult. I appreciate all the help, hopefully we can all fugure this thing out.

Here’s the deal...

We have been contracted to do a rebrand for these guys:

They want to use the same font, but change the logo, colors, etc... so I am trying to figure out what the font is so we can use it in the rebrand. Of course they have no idea what was used or who even did it so I figured I’d try posting on here. As usual, any and all help is appreciated.

Thanks in advance,

Beau

WILD GUESS: To gain access to the Adobe Substitution fonts, you can typeset the words you need with a similar typeface but don’t embed the fonts into the PDF. Close the font. Open the file into acrobat. If it looks right, and you have Acrobat Pro, Go to pull-down: TOOLS>PRINT PRODUCTION>PDF OPTIMIZER. Under TRANSPARENCY, “turn all type to outlines.” It will then ask you to save the file again.

If this works or doesn’t work could you report back? I’d be curious/surpised.

Although, this doesn’t look spindly enough to be the Adobe fonts.

This page contains two links for PDFs of the Arizona Vision publication. In both files, the type on the logos is converted to curves, so looks like the logo is “as is”.

The logo file they gave me is an eps converted all to curves, so ... yeah ... I have no idea what the font is. I just have a hard time believing that someone converted the logo from a substitute font. I don’t think that would be possible. Would it?

Just looked at those PDF’s ... “Thus the reason for the rebrand”

need I say more?

> I don’t think that would be possible. Would it?

Yes, it is possible to convert Adobe Sans and Adobe Serif to outlines.

Well, since they want a rebrand, try to convince them that they have to change the typeface too.

They use Papyrus on the web site - which is totally overused but a huge improvement on “Adobe Serif”

I agree... Though not a fan of Papyrus at all.

Okay, let’s change the focus here since we all agree that the use of Adobe Serif is just stupid. Anyone up for a good recommendation of a new face for their brand? I will do all I can to pull them away from the current face. Maybe we can find something that will be close but better.

Here’s what I would like you to take into consideration, the font will be used for logos, text, web & video - basically everything.

I think Times Europa is a bit “fat” with some of it’s characters. Plus I think we would want to have more of a friendly feel to the font. Times tends to be a bit stuck up (in my opinion). Maybe there would be a good semi-serif?

Thoughts?

You probably should start a new thread in the Design forum.

good idea... will do