its wonderfull

congratulations, but... i dont know if the nose needs the hole.
i see something strong in the nose, but the design is incredible.

optima is good, maybe you can have a better typeface in your palette.

congratulations again
juan pablo

>> Tom -- I agree with BJ about the nostril.

That was a funny sentence to read.

Juan actually nose nostrils and he made the
suggestion.

Optima is beautiful and soft and appropriate. Have you tried the graphic on the left and text stacked on right?

Hi Tom
I like your sleep icon a lot. It seems perfect for this application. However, I also hate Optima... I think I overdosed on it in the 1980s.

My suggestion is P22's Ambient:
http://www.p22.com/ihof/ambient.html

It's gentle and has some of the same feelings as your drawing. I also think its "O" looks like a crescent moon shape ... (mmm, sleep).

Alternatively, what about Gil Sans?

Good luck and tell us what you decide on,

Troy

Fake smallcaps are evil ;)

I'd suggest you use camel formatting for the URL:

SleepTestingServices.com

It makes a multi-word URL much easier to read
at a glance. And kudos for doing away with
the 'www'...that's been getting tireseome.
Just be sure their server admin has the site
set up correctly so as to not need the www ;o)

Gill Sans is my favorite suggestion. It isn't too stiff, but not too flashy. I want the icon to stand out and the font to fit the icon.

I feel that Gill has an elegance (and tranquillity?) about it when used in light and possibly regular but tends to get clumsy at heavier weights. It may be just the haphazard placement (cantering the Icon over the type, use of a comma) and disconnected balance between the name and the Icon but I would suggest revising the connection between the words and the image.
I liked the suggestion of using Ambient as it has a unique character about it and the subtle link with the crescents was a pleasing one. I also agree with all those who have commented on the nose, I don

The server does that everytime. I don't know why, but when it says that it means the post is uploaded.

Still feel it needs some asymmetical balance if the type is to permanantly sit alongside the Icon (or mark). If you are wanting to give yourelf the ability to use the type without the mark, which gives your identity more diversity then you should consider doing something subtle with it (like the crescent). With or without the 'Inc'?

I agree it doesn't look as good, that may have something to do with it facing south west or maybe it doesn't have enough of the O left? whichever I agree this doesn't lok as good but it is still definately worth considering some subtle change, maybe even make the eye into a closed eye?

1.The hole of the nose makes the 3d.
The shadows do the game, Add it again.
2.Try other "end of the mouth" expresion, more quiet than smiling,
3.You dont need the moon.

mh.

I agree. Add nostril. Loose moon.

Looking pretty good tom.

The nostril I think is good, though it's current incarnation appears to pointing the wrong way. Perhaps have it taper up in line with the curve of the nose.

Glad you got rid of the moon. I think the eye almost functions like a moon. Perhaps that aspect of the mark can be accentuated?

the type. hmmm. it works currently. I think Gill is a good choice. but maybe explore some other similar sans....frutiger seems appropriate.

have you played around with keeping it all lower case? small caps?

tis good to bold Solutions though, keep that.

Also, try mark on left smaller, with type on right if you haven't already.

looks good though. you're making me tired ;)

For a more realistic nose I would move that nostril up and to the left some, with the end points nearly on the same horizontal.

I am trying to make the eye more like a crescent but it looks more like a banana.

I just had an idea:
What if you make the sides of the logo rectangle bulge out slightly? As in pillow.

hhp

maybe try making the stroke of the nose a wee bit lighter in places like around the bridge bit. you can even go as far as introducing lighter stokes in the eyebrow, eye and mouth... kinda like you did with the hair.

also, i agree with hhp on the way the type is set at the moment is disturbing to a certain extent.

good luck x

Thanks for the great suggestions! I am going to follow through on the "bowing" suggestion and make it work. I work with cronos. I closing on my house today and moving this week so it might take some time.

-Tom

My contribution to the type suggestion pool would be TheSans & maybe Sun (both from lucas fonts). The latter's a tad wierd choice(?), but maybe it'll make the logo interesting.
I would go in the direction of a more relaxed font. something alittle curvy and soft.

I felt from the start [of the thread] there's something unappropriate about putting the illustration in a rectangle. I would either soften it up, as hrant suggested, or try to make the logo work without it. Maybe the frame could somehow fade in some areas.. I feel it sort of contrasts with the tranquil sleeping girl.
Actually, taking away the frame is probably a suggestion thats way too drastic. There are better solutions around. How about softening the joints of the face lines & the frame?

its a really really nice illustration in my opinion. the softness conveyed is lovely.

the nostril is a hot issue here! i think the current nostril is a tad too pointy. i liked the softness of the mouth and the eyebrow, and it sort of fades when you look at this nostril.
Allso, I have no idea why, but this nostril looks more eastern to me. It makes her look like an indian girl.

JPG - say, in art school, did the other boys make fun of your name? :D

I was thinking of the company name being vertical on the right side of the square maybe splitted or justified.

Just a quick idea:

If you want something close to Optima then how about Signata?
It could be used along with Formata (as Troy suggested)

Taking Mike's idea up, you could make the line dividing illustration and text follow the text height (all the same weight) and be a wave looking like a pillow the girl is resting on. The outside box could be a different weight from the divider.

Being not a designer gives me this perspective: I think you designers looking at this stuff all day get jaded on a good type design much sooner and stay that way much longer than the public who is going to look at your work. This is something I think to take into account, eg. when considering Optima, which I think suits this design very well.

If they're stacked, maybe you should use the same font for both words. Perhaps the Solutions (luckily, with no decenders) could be cropped into the frame at the bottom