Id for sports gala

steez's picture

Hello all.

I'm currently working on an identity for an annual gala, for a sports organization that will be held in (southern) Sweden. The brief was to develop a typographical solution only (no symbols) and it had to be bold. I was also required to use the green that you see in the attachment (not really accurate when 'saved for web'. It will be more vibrant. Also, the mark would have to suitable for broadcasting on TV.

Just to break it down, 'Malmö' is a city in southern Sweden, and 'Galan' is - you guessed it! - swedish for gala. In english 'The Malmo Gala'. Not very original maybe, but I think it gets the message accross. Besides, I don't have any say in the actual wording.

Out of the four, which works best? Most of the type is custom, apart from Harlow and certain elements of Bauhaus 93. Personally I feel that the bottom alternative has most character and would be most suitable.

Greatful for any response.

S.

Miss Tiffany's picture

The top seems to have the most cohesive direction. Although, the tone of GALAN seems a little too light for the gray you've used in MALMO.

Miss Tiffany's picture

You might find the spacing is great at larger sizes but needs to be set looser for smaller.

jselig's picture

I agree with the first comment; #1 has the best cohesive direction. You might want to choose a different color for the first word though and adjust the spacing. The two words sit closer than some letters and the kerning isn't even across the board, open it up a bit and let it breathe a bit more.

steez's picture

Thank you for the comments. All valid points. Now when pointed out I will have a look at the spacing between the letters. So the bottom alternative is out?

Ok, with spacing fixed and colour slightly tweaked - Comments?

Cheers

Dav's picture

I know it may not quite be constructive criticism, but, Why not use / choose 'Malmö', by Martin Fredrikson, as the typeface? :)

Dav

timd's picture

I don't understand why the cap height of the two words should be different. I'm afraid you need to look further at the kerning, if you take MO as a base then MA, AL and AN need more space. You could put in some work on the bar of the G and the LM and LA could do with a bit more separation to distinguish it from IM, IA. As a thought you could look at making MALMÖ in to a triline, which might give it a running track feel and will lighten the grey, which is still dominating GALAN.
Tim

steez's picture

Thanks Tim.

The cap height was actually meant to be equal! My bad. I've now arranged it so they are. Also, the colour is accurate in this one. Will address the kerning issues... Cheers.

S.

timd's picture

On the other hand I quite liked the Umlaut O being a touch shorter, sorry to be contrary :)
Tim

Miss Tiffany's picture

http://typophile.com/system/files?file=concept_01.gif -- The tones in this image are working for me now. The spacing isn't bad. The biggest problem for me is the two ligatures in the midst of all those disconnected rounds.

Miss Tiffany's picture

Especially the OG pair.

Dan Weaver's picture

I don't like the LM or LA combinations they read as UM and UA there is no reason to crash those letter combinations

steez's picture

Thanks for the feedback.

I've been a bit bothered by the 'O' and the neg. space in the middle. Not sure if this helps.

S.

timd's picture

That Ö fits in better with the style of most other letters, although it might need to be slightly wider, I think the G will have to amended to suit as well.
Tim

Miss Tiffany's picture

Could you alter the G to fit with the others? I almost find this new ÖG combination more of a problem.

steez's picture

Miss T. I agree. It looks too roundish, and yes Tim, I will make it wider it. Thanks for the feedback!

S.

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