ID: Rushall Mews + bonus typo-blunder!

Stephen Lording's picture

Hi there,

Can someone ID this one for me, please? Novarese is the only one I can find with an 'A' with that backward serif, and it obviously isn't that.

And bonus typo-blunder: Poor old MEWS! I wonder how often this sort of thing happens, and how many people would notice?


alexhb's picture

do you think, perhaps that it was

a.) accidentily put up backwards, or other wise flipped.

or b.) was done on purpose for some sort of mish-mashed effect like with the MEWS.

Geoff Riding's picture

or c.) The signmaker was drunk. ;^)

Stephen Lording's picture

I think it's highly unlikely to be intentional. I think the guy on the ladder with the glue just grabbed what looked like an 'M' and bunged it on, which meant the 'W' was always going to be wrong too. At least he got the first 'S' right.

claes's picture

that's hilarious!

pattyfab's picture

That is so funny! I'm glad I don't live there.

Bald Condensed's picture

We used to have a similar sign for a bank here in Gent which read "GEMEENTEKREDIET", and about every possible letter was flipped or rotated. Quite a sorry sight. I still regret never having taken a picture.

Your sample is quite similar to Plantin.

Bald Condensed's picture

Just checked Rookledge's, but no luck finding it by earmark -- none of them have the top serif on both uc A and W.

Stephen Lording's picture

Hi Yves,

Thanks for your efforts trying to track the typeface down. I carry my camera with me everywhere I go now, because you never know when a sign like that's going to come up.

Thanks again.

timd's picture


• noun a small northern diving duck, the male of which is white with black markings.

If only they had the E the other way up :)

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