Hong Kong Design Institute

G T's picture

Hello there, I'm entering a competition to design
a logo for the hong kong design institute and
this is what i've come up with at the moment.

Havin a bit of trouble with the 'D' & 'I' cos they
don't take up the same amount of space as the 'H'&'K'.

Any suggestions would be appreciated, cheers.

I probably shouldn't be giving myself the added
competition but the website is http://www.hkdilogo.edu.hk/
should anyone wish to enter it themselves.


Tom Cannon's picture

To start, there is too much space between the "D" and "I". You could add serifs to the "I" to take up room.

As far as your logo overall, I think it lines up too much which makes it boring. Try making the icon and the "design institute" smaller.

Tom Cannon's picture

I would also pursue other fonts for the name. Maybe fonts that are sharper. Try using small caps.

james j eden's picture

Ha! I've just started that brief today. Game on...

G T's picture

Thanks Tom,
I've been staring at it for so long. It's good to get some other opinions. I'll give the serifs a try it's probably what i've been looking for.

I'm wary of making the icon too small as i wanted the chinese characters to be on equal standing with the english, but i see what you mean about boring.

deadline's 31st james, better get jigging...
i've got a copy of the chinese characters if you need them at all?

see you guys in a bit with a reworking or few.


bluehaired's picture

hey guys,
well, I also sent a few proposals for this competition, and I'd like to see what you all think about them.
Underneath each of them there's a link to a PDF file with an explanation of the concept behind each logo:




The deadline is already gone so there's no chance of any changes now, but still I'd like to know your opinions... hopefully I have a chance for the 10,000 bucks at stake ;-)

bluehaired's picture

OK, I fixed the images now... they had not been included correctly in the previous message.

Miss Tiffany's picture

FYI: File names which alread appear in the database will call those images not those you upload.

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