Regular and bold logos

lars's picture


these kind of logos seem to be/get very popular these days. splitting the name in 2 words, setting one half regular, the other one bold. in germany i notice more and more of these logos each do.
what's your opinion on them? are they "popular" in your country, too? is there already a name/description for this style? lars

aluminum's picture

I think this is an age-old typographic approach we're all taught in type design 101, no?

I agree that it's done a bit much, but it's a rather simple approach that doesn't suffer the same 'over-doneness' that other approaches have.

Dan Weaver's picture

Lars it makes sense in germany where the words can be as long as a sentence in english. There was once an article in U&LC about the longest word and it turned out to be a german word on a train station. It ment something like: place, down from the church across the stream, etc.

crenz's picture

Daniel, I am not sure which word you are referring to, but I am sure it would be beaten by the infamous welsh village Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (or Llanfair PG for short) :-).

Another thing I notice in Germany is that people like to use what Perl programmers refer to as camel case, as in TrainStation or HamBurger. Yucks.

crenz's picture

In fact (sorry for the double post) the more I think about it I think you mean that word, Daniel. They are known for their train station sign and the name mentions a church. See the sign in its full glory at .

beejay's picture

Lars, this approach is used quite a bit here,
especially in movie/TV titles, especially with Futura.

Dan Weaver's picture

Why can't we have more train stations like that Christian, here in Manhattan all we have is Grand Central Station, boring, except for the other day when 450 women were photographed nude by the information booth. Dan

crenz's picture

Daniel, you can always rename the station. Make a sign and hang it up in the station. Declare it art, so they can't do anything against it:


For additional effect, use some weird alphabet nobody can read.

Hildebrant's picture

"especially in movie/TV titles, especially with Futura."

Ohh man, (hanging head in shame) This is something I too have been guilty of, granted, it was quite some time ago. Haham this just made me laugh.



Joe Pemberton's picture

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