Another classic logo bites the dust - Cooper Tires

Si_Daniels's picture
Maurice Meilleur's picture

"Don't give up a thing," indeed.

dezcom's picture

Ahh, good old Cooper Black :-)

The new thing now looks like a pharmacudical firm instead of tires.

ChrisL

Miss Tiffany's picture

It was bound to happen. Heaven forbid we have logos that have any sort of sense of history. If it doesn't smack of now it isn't relevent. Right!

dezcom's picture

It doesn't smack of Tires either though.

ChrisL

Miss Tiffany's picture

:^D Ah but it smacks of SPEED and INDY 500. ehehe.

Si_Daniels's picture

Reminds me of some of the Gillette branding...

http://www.gillettem3power.com/us/home_f.asp

"The best a man can get!"

dezcom's picture

Si,
Yup, just what I want, a "Nitro" powered razor! Then I will get a real BANG out of shaving :-)

ChrisL

Stephen Coles's picture

Oh my. A swoosh. Was that committee asleep since 1999?

Nick Shinn's picture

It's interesting to see techno fonts used more and more int the mainstream.
This Cooper stuff seems to vibe on Fast & Furious movies, homicidal X-box games like TOCA race driver -- Bold extended font like Porsche logo, Pirelli from way back, more recently a standard on chrome auto badges.

Eric_West's picture

I just sent them a nasty note.

paul d hunt's picture

along with your avatar, i hope. that should really scare 'em! >^P

dave bailey's picture

Feeling a bit stupid asking this, but was Cooper Black created specifically for Cooper Tires?

fredo's picture

I don't think Oswald Cooper had that specific company in mind, no.

ƒ

dave bailey's picture

Just a coincidence then. Thanks

Si_Daniels's picture

There are a handful of documented cases where designers, for fun or through laziness have picked fonts to match the project based on font names. Eg a restaurant called Mistral, or for a movie eg. http://www.cnn.com/SPECIALS/2002/grammys/interactive/bios/album/oh.broth...

http://www.myfonts.com/fonts/emigre/brothers/

cerulean's picture

The logo and site make Cooper look like a local purveyor of "IT Service Solutions."

Jem's picture

I don't know if I would call the old Cooper Tires logo a "Classic"?

Si_Daniels's picture

Well maybe not a classic but the best of the genre...

http://blog.fawny.org/2006/03/17/autologo/

dezcom's picture

I kinda' like Pirelli.

ChrisL

cheshiredave's picture

The new Cooper logo kinda reminds me of Rollerblade's.

jselig's picture

This was posted an another forum a couple of weeks ago. the new logo conveys nothing to me. It doesn't really say tires, or much of anything for tat matter. If their site is a reflection of their taste in design, the logo is rather fitting; ill but fitting.

Maybe it's just me but I find a number of new logo's for large companies fall far short of good identities.

quadibloc's picture

@jselig:
the new logo conveys nothing to me.

The old logo said that tires were fat (Cooper Black) and that they protect your safety (the knight's helmet).

The new logo says that their tires help you go fast (the italic letters) - and the spiral logo of elliptical shape reinforces that.

timd's picture

You revive a 6 year old thread for that pearl?

Tim

Stephen Coles's picture

Tim - why not? I am all for reviving old threads with new ideas.

timd's picture

Stephen, I am all for reviving old threads with new ideas too.

Tim

Si_Daniels's picture

In this case the thread was "revived" by a spammer selling tires. That post was deleted. Sometimes the spammers surface interesting threads, sometimes they don't.

dezcom's picture

zzzzzzaaaap!!!!

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