very good adriano

i find the sinthesis of the repolho is great(and kinf of machinery), but i would be carefull with the blank spaces on the perimeter leaves, y think is too thin and at small sizes specially embossed it wont have the definition that requires.

well done
CG

(I don't see Myriad here, rather Helvetica or Arial.)

A contrasted Sans, to fit with the forms of your image. Or something with some angles and dynamics.

To illustrate my point, see:
Shaker from Jeremy Tankard, Vesta from Gerard Unger, Le Monde Sans by me.

Hi again. Jean P., could you please write the words repolho on your Le Monde font so that I could see the result? No need for a big quality gif, just for visual reference. Those fonts are not on any testdrive I know and so it's difficult to see how they will work out. Thanks.

here after what you ask for:




Hope it help. When I look to them, yes, I agree with what John say, little bit not enough constructed logo and LMS bit not enough angular. But its sometimes, question of time. Need to live with the type to really see if it work.

What about the pentagon? nuts are hexagonal

Nice ones, thanks for your time. I've tried 2 more types, Frutiger next and FF Advert.

I like it, but would maybe suggest doing a version that is a bit more free-form (less geometric).

Or maybe more geometric/linear. Maybe it's just that you're somewhat in the middle right now. Sort of geometric, sort of organic...just some thoughts.

Nuts are hexagonal, but plants and other natural formations most often display symmetry based on integers in the Fibonacci sequence: 1, 1, 2, 3, 5, 8, 13, 21... this is the reason so many flowers have five or eight petals. It also applies to artichokes, pineapples, and general branching rules in plants.

I also think the cabbage logo is fine as it is. In fact, I'd say it's brilliant.

I would also go with a serif font instead (but I must confess I generally dislike any sans.) Perhaps you should consider a family with an incised weight to harmonize with the "incised" highlights on the outer cabbage leaves. Either way, something more organic-looking.

Perhaps something by Akira Kobayashi would do. Or Highlander or Kallos. For some reason I'm too lazy to look beyond recent ITC stuff right now, but those are solid designs.

It's a nice idea, Tiffany, but I think the addition of italic type adds a "third dynamic" - I'm not sure how else to describe it - that weakens the design overall.

Even having Grupo and Repolho in different colours threatens to do this, but the larger Repolho in green helps balance the design.

Adriano's original design at the top seems to have the most poise (type choices aside). It reminds me a lot of the BP logo. The business cards are perfect, too, with the olive colour keeping the emphasis on the logo.

Paul

Adriano - did you find a type solution on this one?

Perhaps you could create a custom corporate
typeface that embodied the traits of the company
without shouting 'off-the-shelf corporate typeface'...

the cabbage as a wheel of a machine is clever and
nicely done.


bj

Tiffany, I like your first simplified logotype, seems obvious now. :-)

Typeface don't fit, to soft forms for my eyes. Italic don't give enough statut to the brand, despite it give some dynamics.

Hello Adriano,

First of all I would like to say I like the logo.
But second I have to say I agree with John Hudson. The logo works for me too much as 'healthy', 'reform', 'nature', etc.
You can use the gag of designing the logo for a mechanical company like that in a very 'nature shop'-kind of way. But if you do that, the typography is very important.
You have to remember that it is a mechanical company. Maybe a straight forward kind of typo is better. Helvetica sounds good to me.

Perhaps changing the colour is a help. You could do that for the differtent specialities within the company, thereby creating sub-logos. At least you take the edge of the 'nature-look'.

Regards,
Ren

uwc clarendon medium, right? nice one.

did i write repulho? i sure am tired.